Alternatives to Facebook Analytics logo

Alternatives to Facebook Analytics

Google Analytics, Facebook Pixel, Mixpanel, Insights, and Firebase are the most popular alternatives and competitors to Facebook Analytics.
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What is Facebook Analytics and what are its top alternatives?

Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Facebook Analytics is a tool in the General Analytics category of a tech stack.

Top Alternatives to Facebook Analytics

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Facebook Pixel

    Facebook Pixel

    A code that you place on your website. It collects data that helps you track conversions from Facebook ads ...

  • Mixpanel

    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Insights

    Insights

    Insights is a self-hosted "SQL-not-required" data analytics and business intelligence tool. Featuring linkable URLs, easy data exploration, automatic joins, graphs, exports, facets (pivots), pretty colors and a ridiculously permissive license (MIT). ...

  • Firebase

    Firebase

    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds. ...

  • Matomo

    Matomo

    It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing. ...

  • Piwik

    Piwik

    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. ...

  • Clicky

    Clicky

    Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors. ...

Facebook Analytics alternatives & related posts

Google Analytics logo

Google Analytics

113.1K
37.5K
5K
Enterprise-class web analytics.
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PROS OF GOOGLE ANALYTICS
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
CONS OF GOOGLE ANALYTICS
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

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Tassanai Singprom

This is my stack in Application & Data

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Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 136.9K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Facebook Pixel logo

Facebook Pixel

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A piece of code for your website that lets you measure, optimise and build audiences for your advertising...
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PROS OF FACEBOOK PIXEL
    Be the first to leave a pro
    CONS OF FACEBOOK PIXEL
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      Iva Obrovac
      Product Marketing Manager at Martian & Machine · | 6 upvotes · 26.6K views

      Hi,

      This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

      So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

      From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

      If you are using Segment and GTM together, I would love to learn more about your best practice.

      Thanks!

      See more
      Mixpanel logo

      Mixpanel

      5.7K
      2.5K
      433
      Powerful, self-serve product analytics to help you convert, engage, and retain more users
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      2.5K
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      PROS OF MIXPANEL
      • 143
        Great visualization ui
      • 107
        Easy integration
      • 76
        Great funnel funcionality
      • 58
        Free
      • 22
        A wide range of tools
      • 15
        Powerful Graph Search
      • 11
        Responsive Customer Support
      • 1
        Nice reporting
      CONS OF MIXPANEL
      • 2
        Messaging (notification, email) features are weak
      • 2
        Paid plans can get expensive

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      Max Musing
      Founder & CEO at BaseDash · | 8 upvotes · 136.9K views

      Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

      Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

      See more
      Yasmine de Aranda
      Chief Growth Officer at Huddol · | 6 upvotes · 100.7K views

      Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

      See more
      Insights logo

      Insights

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      Self-hosted "SQL-not-required" data analytics and visualisation tool
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      PROS OF INSIGHTS
        Be the first to leave a pro
        CONS OF INSIGHTS
          Be the first to leave a con

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          Firebase logo

          Firebase

          28.9K
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          The Realtime App Platform
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          PROS OF FIREBASE
          • 364
            Realtime backend made easy
          • 267
            Fast and responsive
          • 236
            Easy setup
          • 211
            Real-time
          • 188
            JSON
          • 132
            Free
          • 124
            Backed by google
          • 83
            Angular adaptor
          • 66
            Reliable
          • 36
            Great customer support
          • 29
            Great documentation
          • 24
            Real-time synchronization
          • 21
            Mobile friendly
          • 18
            Rapid prototyping
          • 14
            Great security
          • 12
            Automatic scaling
          • 11
            Freakingly awesome
          • 8
            Chat
          • 8
            Angularfire is an amazing addition!
          • 8
            Super fast development
          • 6
            Ios adaptor
          • 6
            Awesome next-gen backend
          • 5
            Firebase hosting
          • 5
            Built in user auth/oauth
          • 4
            Very easy to use
          • 4
            Speed of light
          • 3
            Brilliant for startups
          • 3
            Great
          • 3
            It's made development super fast
          • 2
            Free authentication solution
          • 2
            Push notification
          • 2
            The concurrent updates create a great experience
          • 2
            I can quickly create static web apps with no backend
          • 2
            Great all-round functionality
          • 2
            JS Offline and Sync suport
          • 2
            Low battery consumption
          • 1
            CDN & cache out of the box
          • 1
            Faster workflow
          • 1
            Free SSL
          • 1
            Easy to use
          • 1
            Large
          • 1
            Serverless
          • 1
            .net
          • 1
            Good Free Limits
          • 1
            Easy Reactjs integration
          • 1
            Free hosting
          • 1
            Cloud functions
          CONS OF FIREBASE
          • 29
            Can become expensive
          • 15
            No open source, you depend on external company
          • 15
            Scalability is not infinite
          • 9
            Not Flexible Enough
          • 5
            Cant filter queries
          • 3
            Very unstable server
          • 2
            No Relational Data
          • 2
            Too many errors
          • 2
            No offline sync

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          Stephen Gheysens
          Senior Solutions Engineer at Twilio · | 14 upvotes · 427.4K views

          Hi Otensia! I'd definitely recommend using the skills you've already got and building with JavaScript is a smart way to go these days. Most platform services have JavaScript/Node SDKs or NPM packages, many serverless platforms support Node in case you need to write any backend logic, and JavaScript is incredibly popular - meaning it will be easy to hire for, should you ever need to.

          My advice would be "don't reinvent the wheel". If you already have a skill set that will work well to solve the problem at hand, and you don't need it for any other projects, don't spend the time jumping into a new language. If you're looking for an excuse to learn something new, it would be better to invest that time in learning a new platform/tool that compliments your knowledge of JavaScript. For this project, I might recommend using Netlify, Vercel, or Google Firebase to quickly and easily deploy your web app. If you need to add user authentication, there are great examples out there for Firebase Authentication, Auth0, or even Magic (a newcomer on the Auth scene, but very user friendly). All of these services work very well with a JavaScript-based application.

          See more
          Tassanai Singprom

          This is my stack in Application & Data

          JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

          My Utilities Tools

          Google Analytics Postman Elasticsearch

          My Devops Tools

          Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

          My Business Tools

          Slack

          See more
          Matomo logo

          Matomo

          1.8K
          122
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          A free and open source web analytics application
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          PROS OF MATOMO
            Be the first to leave a pro
            CONS OF MATOMO
              Be the first to leave a con

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              Piwik logo

              Piwik

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              The ultimate open source alternative to Google Analytics
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              PROS OF PIWIK
              • 35
                It's good to have an alternative to google analytics
              • 27
                Self-hosted
              • 10
                Easy setup
              • 2
                Not blocked by Brave
              • 0
                Great customs
              CONS OF PIWIK
              • 2
                Hard to export data

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              Clicky logo

              Clicky

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              Real time web analytics
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              PROS OF CLICKY
              • 10
                Easy setup
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                Tons of detail
              • 5
                Cheap
              • 5
                Many features
              CONS OF CLICKY
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