KISSmetrics vs Heap | What are the differences?

Overview

KISSmetrics

Stacks515

Followers184

Votes70

Heap

Stacks686

Followers468

Votes126

Heap vs KISSmetrics: What are the differences?

Developers describe Heap as "Automatically capture every user action in your app and measure it all". Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in. On the other hand, KISSmetrics is detailed as "Get actionable metrics for your business". Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

Heap and KISSmetrics belong to "Funnel Analysis Analytics" category of the tech stack.

Some of the features offered by Heap are:

Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.

On the other hand, KISSmetrics provides the following key features:

The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.
Track your person-centric data
Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.

"Automatically capture every user action" is the primary reason why developers consider Heap over the competitors, whereas "Extremely easy" was stated as the key factor in picking KISSmetrics.

ebay, Twilio, and Buffer are some of the popular companies that use KISSmetrics, whereas Heap is used by Uber Technologies, Salesforce, and Accenture. KISSmetrics has a broader approval, being mentioned in 349 company stacks & 30 developers stacks; compared to Heap, which is listed in 113 company stacks and 10 developer stacks.

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Detailed Comparison

KISSmetrics	Heap
Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.	Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.;Track your person-centric data;Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.;Libraries- PHP, Ruby, Python, AS3, Cocoa, iOS, Android and more.;Database- Track data directly from your database and turn it into person-centric data. Pass historical data into KISSmetrics in minutes and start analyzing it within hours.;Software Integrations- Your CRM, email service providers, help desk software and billing systems all have APIs. We’re able to let you easily track data directly from the other software services you use.;Never lose data- Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 20% off coupon, was referred by a friend, and works in a startup and we’ll remember it forever.;Compare customer behaviors- KISSmetrics lets you slice and dice your data to understand usage patterns, assess marketing campaign effectiveness, and segment your customers.;See actions in real time- You can use KISSmetrics Live to see events being tracked on your site in real-time; it’s a great way to immediately validate that you’ve set up your tracking correctly.;Create reports on the fly- You don’t have to pre-define your reports. Just track the significant events that happen on your site, and we’ll collect the data. Later, you can create reports on anything you’re already tracking and see the results for as long as you’ve been tracking it.	Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly;Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more;All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.;Define meaningful user segments in seconds, without writing code. Or pick a single user and display every single action they performed in your app.;Define active users and plot their growth, or list users who hit the sign up page but never registered.
Statistics
Stacks 515	Stacks 686
Followers 184	Followers 468
Votes 70	Votes 126
Pros & Cons
Pros 25 Extremely easy 18 See customer actions in real time 12 Cohort Segmentation 9 Quickly build Key Performance Indicators for your site 6 API and multiple libraries in different languages	Pros 36 Automatically capture every user action 23 No code required 21 Free Plan 14 Real-time insights 11 Track custom events
Integrations
Salesforce Sales Cloud Mailchimp Visual Website Optimizer Customer.io Amazon S3 Recurly Segment Chargify Optimizely WordPress	Optimizely Segment Visual Website Optimizer

What are some alternatives to KISSmetrics, Heap?

PostHog

Open-source product analytics for developers and product teams. PostHog helps you build better products without sharing your data with anyone. Deploy on your own infrastructure and automatically collect events, session recordings and more.

Statbot

Statbot imports Intercom data and builds professional reports. Get critical business insights in just one click. No setup needed.

USERcycle

We automatically generate and keep updated only the most informative and helpful visualizations, giving you the information you need to improve your user retention.

Popcorn Metrics

Mixpanel, KISSmetrics, Intercom.io, Trak.io, Customer.io need custom code for events and users. Our Visual Editor lets you setup events and users without writing custom code.