When you think about test automation, it’s crucial to make it everyone’s responsibility (not just QA Engineers'). We started with Selenium and Java, but with our platform revolving around Ruby, Elixir and JavaScript, QA Engineers were left alone to automate tests. Cypress was the answer, as we could switch to JS and simply involve more people from day one. There's a downside too, as it meant testing on Chrome only, but that was "good enough" for us + if really needed we can always cover some specific cases in a different way.