Aggregation of user events and traits across a marketing website, SaaS web application, user account provisioning backend and Salesforce CRM. Enables full-funnel analysis of campaign ROI, customer acquisition, engagement and retention at both the user and target account level.
BI front-end to a Google BigQuery warehouse. Data exploration, dashboards, audience segmentation, workflow integrations. Can define audiences and take action via Webhook and Segment API integrations.
For me, the neatest thing about intercom is that we can encourage prospects to reply to our automated outreach with questions. Whenever they do so, they are instantly connected with a human representative who can assist them, either with a sales or support inquiry.