Lyndon Wong
lyndonwong
Recent Tech Decisions
81 points

Following

  • Salesforce Sales Cloud

    lyndonwong Marketing Stack 2018


    Sales CRM to track activity with leads, contacts, opportunities and accounts. Marketing systems automatically sync with SFDC using a combination of Zapier and Segment.

  • Optimizely

    lyndonwong Marketing Stack 2018


    Quick content changes, a/b tests.

  • Mailchimp

    lyndonwong Marketing Stack 2018


    Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).

  • Google Drive

    lyndonwong Marketing Stack 2018


    Forms, sheets, collaboration.

  • Slack

    lyndonwong Marketing Stack 2018


    Collaboration, messaging, notifications.

  • Zapier

    lyndonwong Marketing Stack 2018


    Integrating cloud services, and sending user events and traits to the Segment HTTP API.

  • Mixpanel

    lyndonwong Marketing Stack 2018


    Analytics and insights about users.

  • Google Analytics

    lyndonwong Marketing Stack 2018


    Analytics and insights about web pages.

  • Wistia

    lyndonwong Marketing Stack 2018


    Hosting and insights on video content and on-demand webinars.

  • Unbounce

    lyndonwong Marketing Stack 2018


    Offer landing pages, and other quick form pages for both external and internal use.

  • Segment

    lyndonwong Marketing Stack 2018


    Integration of various user data sources and destinations for marketing automation, communications, and analytics.

  • Intercom

    lyndonwong Marketing Stack 2018


    Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.

  • Google BigQuery

    lyndonwong Marketing Stack 2018


    Aggregation of user events and traits across a marketing website, SaaS web application, user account provisioning backend and Salesforce CRM. Enables full-funnel analysis of campaign ROI, customer acquisition, engagement and retention at both the user and target account level.

  • Looker

    lyndonwong Marketing Stack 2018


    BI front-end to a Google BigQuery warehouse. Data exploration, dashboards, audience segmentation, workflow integrations. Can define audiences and take action via Webhook and Segment API integrations.

  • Intercom

    lyndonwong Marketing Stack 2018


    For me, the neatest thing about intercom is that we can encourage prospects to reply to our automated outreach with questions. Whenever they do so, they are instantly connected with a human representative who can assist them, either with a sales or support inquiry.