Sales CRM to track activity with leads, contacts, opportunities and accounts. Marketing systems automatically sync with SFDC using a combination of Zapier and Segment.

Quick content changes, a/b tests.

Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).

Forms, sheets, collaboration.

Collaboration, messaging, notifications.

Integrating cloud services, and sending user events and traits to the Segment HTTP API.

Analytics and insights about users.

Analytics and insights about web pages.

Hosting and insights on video content and on-demand webinars.

Offer landing pages, and other quick form pages for both external and internal use.

Integration of various user data sources and destinations for marketing automation, communications, and analytics.

Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.

BI front-end to a Google BigQuery warehouse. Data exploration, dashboards, audience segmentation, workflow integrations. Can define audiences and take action via Webhook and Segment API integrations.

Aggregation of user events and traits across a marketing website, SaaS web application, user account provisioning backend and Salesforce CRM. Enables full-funnel analysis of campaign ROI, customer acquisition, engagement and retention at both the user and target account level.

For me, the neatest thing about intercom is that we can encourage prospects to reply to our automated outreach with questions. Whenever they do so, they are instantly connected with a human representative who can assist them, either with a sales or support inquiry.