Alternatives to Mailjet

At StackShare we were discussing how to increase the retention of our newly signed up users. We hypothesized that if we made certain changes to the emails in our on-boarding process we could increase our retention and activation of users.

We decided to use sendwithus because it offered us the ability to A/B test our transactional emails. We also utilized the sendwithus analytics dashboard to gain real time insight into the performance of our email campaigns. Furthermore sendwithus has a Rails gem that allowed us to easily integrate the product into our application. We were also able to integrate sendwithus with our SendGrid account. #ABTestingAnalytics #TransactionalEmail

Nexmo vs Twilio ?

Back in the early days at SmartZip Analytics, that evaluation had - for whatever reason - been made by Product Management. Some developers might have been consulted, but we hadn't made the final call and some key engineering aspects of it were omitted.

When revamping the platform, I made sure to flip the decision process how it should be. Business provided an input but Engineering lead the way and has the final say on all implementation matters. My engineers and I decided on re-evaluating the criteria and vendor selection. Not only did we need SMS support, but were we not thinking about #VoiceAndSms support as the use cases evolved.

Also, on an engineering standpoint, SDK mattered. Nexmo didn't have any. Twilio did. No-one would ever want to re-build from scratch integration layers vendors should naturally come up with and provide their customers with.

Twilio won on all fronts. Including costs and implementation timelines. No-one even noticed the vendor switch.

Many years later, Twilio demonstrated its position as a leader by holding conferences in the Bay Area, announcing features like Twilio Functions. Even acquired Authy which we also used for 2FA. Twilio's growth has been amazing. Its recent acquisition of SendGrid continues to show it.

We've moved our transactional email away from Mandrill to Mailgun. We had continued using Mandrill after Mailchimp deprecated the service awhile back, because the amount of credits we were offered essentially made it free.

However, following a couple weeks of frequent downtime and poor service transparency from Mandrill, we decided it was time to make the switch. It appears they no longer had any engineers with the ability to identify the core problems.

Mailgun has been more reliable, yet not as reliable as we expected. We still see issues a few times per week with the API failing when we attempt to make a call. The Reporting UI is way better.

We've moved our transactional email away from Mandrill to Mailgun. We had continued using Mandrill after Mailchimp deprecated the service awhile back, because the amount of credits we were offered essentially made it free.

However, following a couple weeks of frequent downtime and poor service transparency from Mandrill, we decided it was time to make the switch. It appears they no longer had any engineers with the ability to identify the core problems.

Mailgun has been more reliable, yet not as reliable as we expected. We still see issues a few times per week with the API failing when we attempt to make a call. The Reporting UI is way better.

We decided to use AWS Lambda for several serverless tasks such as

• Managing AWS backups
• Processing emails received on Amazon SES and stored to Amazon S3 and notified via Amazon SNS, so as to push a message on our Redis so our Sidekiq Rails workers can process inbound emails
• Pushing some relevant Amazon CloudWatch metrics and alarms to Slack

At StackShare we were discussing how to increase the retention of our newly signed up users. We hypothesized that if we made certain changes to the emails in our on-boarding process we could increase our retention and activation of users.

We decided to use sendwithus because it offered us the ability to A/B test our transactional emails. We also utilized the sendwithus analytics dashboard to gain real time insight into the performance of our email campaigns. Furthermore sendwithus has a Rails gem that allowed us to easily integrate the product into our application. We were also able to integrate sendwithus with our SendGrid account. #ABTestingAnalytics #TransactionalEmail