Alternatives to Salesforce Marketing Cloud logo

Alternatives to Salesforce Marketing Cloud

InfusionSoft, Pardot, Eloqua, Marketo, and HubSpot are the most popular alternatives and competitors to Salesforce Marketing Cloud.
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What is Salesforce Marketing Cloud and what are its top alternatives?

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
Salesforce Marketing Cloud is a tool in the Marketing Automation category of a tech stack.

Top Alternatives to Salesforce Marketing Cloud

  • InfusionSoft
    InfusionSoft

    It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences. ...

  • Pardot
    Pardot

    It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. ...

  • Eloqua
    Eloqua

    Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process ...

  • Marketo
    Marketo

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. ...

  • HubSpot
    HubSpot

    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...

  • Mailchimp
    Mailchimp

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...

  • ActiveCampaign
    ActiveCampaign

    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. ...

  • Mautic
    Mautic

    It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience. ...

Salesforce Marketing Cloud alternatives & related posts

InfusionSoft logo

InfusionSoft

22
27
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An all in one sales and marketing automation platform
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27
+ 1
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PROS OF INFUSIONSOFT
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    CONS OF INFUSIONSOFT
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      Pardot logo

      Pardot

      705
      62
      0
      Software as a Service (SaaS) marketing automation platform
      705
      62
      + 1
      0
      PROS OF PARDOT
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        CONS OF PARDOT
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          Eloqua logo

          Eloqua

          56
          38
          0
          A service (SaaS) platform for marketing automation offered by Oracle
          56
          38
          + 1
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          PROS OF ELOQUA
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            CONS OF ELOQUA
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              Marketo logo

              Marketo

              1.7K
              333
              13
              Helping marketers master the art and science of digital marketing
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              + 1
              13
              PROS OF MARKETO
              • 8
                Salesforce.com integration
              • 5
                Complex automation
              CONS OF MARKETO
                Be the first to leave a con

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                HubSpot logo

                HubSpot

                9K
                4.2K
                81
                All the software you need to do inbound marketing.
                9K
                4.2K
                + 1
                81
                PROS OF HUBSPOT
                • 43
                  Lead management
                • 19
                  Automatic customer segmenting based on properties
                • 17
                  Email / Blog scheduling
                • 1
                  Advertisement
                • 1
                  Any Franchises using Hubspot Sales CRM?
                CONS OF HUBSPOT
                  Be the first to leave a con

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                  Shared insights
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                  HubSpotHubSpotPipedrivePipedrive

                  Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

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                  Mailchimp logo

                  Mailchimp

                  20K
                  10.5K
                  1.2K
                  Easy email newsletters
                  20K
                  10.5K
                  + 1
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                  PROS OF MAILCHIMP
                  • 259
                    Smooth setup & ui
                  • 248
                    Mailing list
                  • 149
                    Robust e-mail creation
                  • 120
                    Integrates with a lot of external services
                  • 109
                    Custom templates
                  • 60
                    Free tier
                  • 49
                    Great api
                  • 42
                    Great UI
                  • 33
                    A/B Testing Subject Lines
                  • 30
                    Broad feature set
                  • 11
                    Subscriber Analytics
                  • 9
                    Great interface. The standard for email marketing
                  • 8
                    Great documentation
                  • 8
                    Mandrill integration
                  • 7
                    Segmentation
                  • 6
                    Best deliverability; helps you be the good guy
                  • 5
                    Facebook Integration
                  • 5
                    Autoresponders
                  • 3
                    RSS-to-email
                  • 3
                    Co-branding
                  • 3
                    Customization
                  • 3
                    Embedded signup forms
                  • 2
                    Automation
                  • 1
                    Great logo
                  • 1
                    Groups
                  • 0
                    Landing pages
                  CONS OF MAILCHIMP
                  • 2
                    Super expensive
                  • 1
                    Poor API
                  • 1
                    Charged based on subscribers as opposed to emails sent

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                  Shared insights
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                  MailchimpMailchimpMandrillMandrill

                  Hi, I've noticed my Mandrill emails are being received fine but my Mailchimp emails, about 75% are going into junk mail. I was wondering is it possible I have missed some sort of integration or can I send my Mailchimp marketing emails via mandrill?

                  Need help to somehow reduce the number of my emails going into junk mail, can someone help?

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                  Does anyone else hate Twilio SendGrid's UI for creating emails? I love MailerSend but I can't recreate the same email styles in both and I want to keep them in sync. Thinking about Mailchimp..

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                  ActiveCampaign logo

                  ActiveCampaign

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                  173
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                  Sales and marketing automation platform
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                  + 1
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                  PROS OF ACTIVECAMPAIGN
                  • 0
                    Advanced flow builder
                  CONS OF ACTIVECAMPAIGN
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                    Mirna Hughes
                    Growth Marketer at Zenrise · | 2 upvotes · 16.1K views

                    We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.

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                    Mautic logo

                    Mautic

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                    An Open-Source Marketing Automation Project
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                    + 1
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                    PROS OF MAUTIC
                    • 1
                      Very cheap
                    • 1
                      Easy to use
                    CONS OF MAUTIC
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