Alternatives to Salesforce Marketing Cloud logo

Alternatives to Salesforce Marketing Cloud

InfusionSoft, Pardot, Eloqua, Marketo, and HubSpot are the most popular alternatives and competitors to Salesforce Marketing Cloud.
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What is Salesforce Marketing Cloud and what are its top alternatives?

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
Salesforce Marketing Cloud is a tool in the Marketing Automation category of a tech stack.

Top Alternatives to Salesforce Marketing Cloud

  • InfusionSoft

    InfusionSoft

    It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences. ...

  • Pardot

    Pardot

    It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. ...

  • Eloqua

    Eloqua

    Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process ...

  • Marketo

    Marketo

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. ...

  • HubSpot

    HubSpot

    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...

  • Mailchimp

    Mailchimp

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...

  • ActiveCampaign

    ActiveCampaign

    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. ...

  • Mautic

    Mautic

    It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience. ...

Salesforce Marketing Cloud alternatives & related posts

InfusionSoft logo

InfusionSoft

19
22
1
An all in one sales and marketing automation platform
19
22
+ 1
1
PROS OF INFUSIONSOFT
  • 1
    Hello
CONS OF INFUSIONSOFT
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    Pardot logo

    Pardot

    691
    49
    0
    Software as a Service (SaaS) marketing automation platform
    691
    49
    + 1
    0
    PROS OF PARDOT
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      CONS OF PARDOT
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        Eloqua logo

        Eloqua

        48
        25
        0
        A service (SaaS) platform for marketing automation offered by Oracle
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        25
        + 1
        0
        PROS OF ELOQUA
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          CONS OF ELOQUA
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            Marketo logo

            Marketo

            1.7K
            289
            12
            Helping marketers master the art and science of digital marketing
            1.7K
            289
            + 1
            12
            PROS OF MARKETO
            • 7
              Salesforce.com integration
            • 5
              Complex automation
            CONS OF MARKETO
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              HubSpot logo

              HubSpot

              7.6K
              3K
              74
              All the software you need to do inbound marketing.
              7.6K
              3K
              + 1
              74
              PROS OF HUBSPOT
              • 40
                Lead management
              • 18
                Automatic customer segmenting based on properties
              • 16
                Email / Blog scheduling
              CONS OF HUBSPOT
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                Shared insights
                on
                HubSpot
                Pipedrive

                Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

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                Mailchimp logo

                Mailchimp

                17.8K
                8.6K
                1.2K
                Easy email newsletters
                17.8K
                8.6K
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                1.2K
                PROS OF MAILCHIMP
                • 259
                  Smooth setup & ui
                • 248
                  Mailing list
                • 149
                  Robust e-mail creation
                • 120
                  Integrates with a lot of external services
                • 109
                  Custom templates
                • 60
                  Free tier
                • 49
                  Great api
                • 42
                  Great UI
                • 33
                  A/B Testing Subject Lines
                • 30
                  Broad feature set
                • 11
                  Subscriber Analytics
                • 9
                  Great interface. The standard for email marketing
                • 8
                  Great documentation
                • 8
                  Mandrill integration
                • 7
                  Segmentation
                • 6
                  Best deliverability; helps you be the good guy
                • 5
                  Facebook Integration
                • 5
                  Autoresponders
                • 3
                  RSS-to-email
                • 3
                  Co-branding
                • 3
                  Customization
                • 3
                  Embedded signup forms
                • 2
                  Automation
                • 1
                  Great logo
                • 1
                  Groups
                • 0
                  Landing pages
                CONS OF MAILCHIMP
                • 2
                  Super expensive
                • 1
                  No Terraform provider
                • 1
                  Poor API
                • 1
                  Charged based on subscribers as opposed to emails sent

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                ActiveCampaign logo

                ActiveCampaign

                172
                138
                0
                Sales and marketing automation platform
                172
                138
                + 1
                0
                PROS OF ACTIVECAMPAIGN
                • 0
                  Advanced flow builder
                CONS OF ACTIVECAMPAIGN
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                  Mautic logo

                  Mautic

                  151
                  64
                  2
                  An Open-Source Marketing Automation Project
                  151
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                  + 1
                  2
                  PROS OF MAUTIC
                  • 1
                    Very cheap
                  • 1
                    Easy to use
                  CONS OF MAUTIC
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