Klaviyo vs actionable.me: What are the differences?

Developers describe Klaviyo as "A marketing automation and email platform *". A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. On the other hand, *actionable.me** is detailed as "Simple, Personalised and Scalable email outreach". It is a sales platform that helps you better reach out to potential customers via cold email. One can import contacts from your inbox or CSV files, as well as add them directly from LinkedIn profile pages.

Klaviyo and actionable.me can be primarily classified as "Email Marketing" tools.

Some of the features offered by Klaviyo are:

• Fast integrations
• Segmentation possibilities
• Track website behavior

On the other hand, actionable.me provides the following key features:

• Email Automation
• Smart Sending
• Analytics