Google AdMob vs Adzerk: What are the differences?
Developers describe Google AdMob as "Monetize and promote your app *". It makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business. Wherever you are, whatever your app can do, it can help you grow lasting revenue. On the other hand, *Adzerk** is detailed as "It helps sites and apps find new revenue streams via APIs that make it easy to programmatically promote content and serve ads". It offers developers powerful APIs for promoting content and serving ads on their sites and apps. Developers get access to a multitude of APIs - from a Decision API for selecting the right content to promote based on hundreds of targeting inputs to Management APIs for building a self-serve advertiser portal to UserDB, a 1st-party data management platform.
Google AdMob and Adzerk belong to "Advertising" category of the tech stack.
Some of the features offered by Google AdMob are:
- Automated tools
- High-performing ad formats
- Smarter tech, more revenue
On the other hand, Adzerk provides the following key features:
- Decision API
- 2nd-Price Auction Algorithms
- UserDB Data Management Platform