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Amazon SES vs MailChimp Email Blueprints: What are the differences?
Developers describe Amazon SES as "Bulk and transactional email-sending service". Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. On the other hand, MailChimp Email Blueprints is detailed as "HTML Email Layouts by MailChimp". Email Blueprints is a collection of HTML email templates that can serve as a solid foundation and starting point for the design of emails. They include template language elements that make them customizable when imported into a MailChimp account, as well as merge tags that will generate dynamic content when sent through MailChimp. Not a MailChimp user? You can sign up free or simply strip out merge tags and use these templates to send through any system.
Amazon SES belongs to "Transactional Email" category of the tech stack, while MailChimp Email Blueprints can be primarily classified under "Open Source Email Templates".
Some of the features offered by Amazon SES are:
- Simple – Amazon SES eliminates the complexity of licensing, installing, and operating a third-party service, or building and maintaining an internally hosted email solution. Sending email through Amazon SES is as simple as using SMTP or calling an API, and Amazon SES makes it easy for you to monitor your sending activity and deliverability statistics.
- Inexpensive – There are no up-front fees or fixed expenses with Amazon SES, and you benefit from the efficiencies of Amazon’s scale. Your only costs are low charges for the number of emails sent and data transfer fees.
- Reliable – Amazon SES runs within Amazon’s proven network infrastructure and datacenters. All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.
On the other hand, MailChimp Email Blueprints provides the following key features:
- /modular-template-patterns contains a single template built out of modular blocks of common design patterns
- /responsive-templates contains a collection of responsive / mobile-friendly email templates with various layouts
- /templates contains a collection of fixed-width email templates with various layouts
MailChimp Email Blueprints is an open source tool with 6.57K GitHub stars and 2.75K GitHub forks. Here's a link to MailChimp Email Blueprints's open source repository on GitHub.
Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.
We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.
To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.
Pros of Amazon SES
- Reliable102
- Cheap97
- Integrates with other aws services57
- Easy setup52
- Trackable18
- Easy rails setup2
Pros of MailChimp Email Blueprints
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What is Amazon SES?
What is MailChimp Email Blueprints?
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