Amplitude vs Piwik: What are the differences?

<Amplitude and Piwik are two popular analytics platforms that businesses can utilize for tracking and analyzing user behavior on websites. While both tools offer similar functionalities, there are some key differences between them that can help businesses choose the right tool for their specific needs. In this comparison, we will highlight the main differences between Amplitude and Piwik.>

1. **Data Collection Methods**: Amplitude primarily collects data through client-side libraries, while Piwik offers both client-side and server-side tracking options. This difference in data collection methods can impact the type and amount of data that can be collected by each platform.

2. **Pricing Structure**: Amplitude follows a tiered pricing structure based on the number of monthly tracked users, while Piwik offers open-source software with the option to purchase additional plugins and services. Businesses looking for a more flexible pricing model may prefer Piwik.

3. **Data Ownership**: Amplitude stores user data on their servers, providing their data processing and storage services, while Piwik allows businesses to self-host their data, giving them more control and ownership over their data privacy and security.

4. **User Interface**: Amplitude is known for its user-friendly and intuitive interface design, making it easier for non-technical users to navigate and utilize the platform, while Piwik may require more technical expertise to set up and use effectively.

5. **Customization Options**: Amplitude offers a high level of customization for data visualization and analysis, allowing users to create tailored reports and dashboards, whereas Piwik may have limitations in terms of customization options and flexibility.

6. **Integration Capabilities**: Amplitude has robust integration capabilities with popular third-party tools and platforms, making it easier for businesses to consolidate their data and workflows, while Piwik may have fewer options for integrations, potentially limiting its compatibility with other tools.

In Summary, businesses looking for a user-friendly, customizable analytics platform with robust integration capabilities might prefer Amplitude, while those seeking a self-hosted solution with more control over data privacy may opt for Piwik.