Sailthru vs Bizible: What are the differences?

Sailthru: The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests; Bizible: B2B marketing attribution so you can make profitable marketing decisions. It is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support. It unifies behavioral and ad data with sales outcomes and machine learning so you can make the right marketing decisions.

Sailthru and Bizible can be primarily classified as "Marketing Automation" tools.

Some of the features offered by Sailthru are:

• Analyze behavior, interests, and preferences.
• Generate unique data profiles.
• Automatically personalize every communication, in real time.

On the other hand, Bizible provides the following key features:

• Track marketing to revenue
• True first touch (anonymous visitors)
• Multi-touch attribution