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Boomerang vs Mixmax: What are the differences?
Introduction
Key differences between Boomerang and Mixmax are outlined below.
Features: Boomerang focuses on email productivity tools such as email tracking, scheduling, and reminders, while Mixmax offers a wider range of features including email tracking, scheduling, templates, polls, surveys, and integrations with CRM systems.
Integration: Boomerang mainly integrates with Gmail, Outlook, and mobile apps, while Mixmax offers integrations with Gmail, Inbox by Gmail, and Outlook as well as Salesforce, Slack, and other third-party apps.
Customization: Boomerang provides limited customization options for email templates and tracking settings, whereas Mixmax allows for extensive customization in email templates, tracking metrics, and campaign automation features.
Pricing: Boomerang has a simpler pricing structure with basic and pro versions, while Mixmax offers different plans for individual users, small teams, and larger enterprises. Mixmax also provides a 14-day free trial.
Focus: Boomerang primarily targets individual users looking to boost their email productivity, while Mixmax caters to sales and marketing professionals seeking enhanced communication tools and automation capabilities for outreach campaigns.
Support: Boomerang offers email support and a knowledge base for customer assistance, whereas Mixmax provides a wider range of support options including live chat, phone support, and personalized onboarding for enterprise clients.
In Summary, the key differences between Boomerang and Mixmax lie in their features, integration options, customization capabilities, pricing models, target audience, and support services.