Facebook Analytics vs Facebook Pixel: What are the differences?
What is Facebook Analytics? Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
What is Facebook Pixel? A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads.
Facebook Analytics and Facebook Pixel can be primarily classified as "General Analytics" tools.
Spirit Pixels™, Botanalytics, and Penmob are some of the popular companies that use Facebook Pixel, whereas Facebook Analytics is used by ZabCab, Behind Digital, and myCrew. Facebook Pixel has a broader approval, being mentioned in 24 company stacks & 8 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.