Facebook Analytics vs Facebook Pixel

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Facebook Analytics
Facebook Analytics

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Facebook Pixel
Facebook Pixel

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Facebook Analytics vs Facebook Pixel: What are the differences?

What is Facebook Analytics? Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

What is Facebook Pixel? A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads.

Facebook Analytics and Facebook Pixel can be primarily classified as "General Analytics" tools.

Spirit Pixels™, Botanalytics, and Penmob are some of the popular companies that use Facebook Pixel, whereas Facebook Analytics is used by ZabCab, Behind Digital, and myCrew. Facebook Pixel has a broader approval, being mentioned in 24 company stacks & 8 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.

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What is Facebook Analytics?

Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads
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            What are some alternatives to Facebook Analytics and Facebook Pixel?
            Google Analytics
            Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
            Mixpanel
            Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
            Insights
            Insights is a self-hosted "SQL-not-required" data analytics and business intelligence tool. Featuring linkable URLs, easy data exploration, automatic joins, graphs, exports, facets (pivots), pretty colors and a ridiculously permissive license (MIT).
            Matomo
            It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
            Piwik
            Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
            See all alternatives
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