Facebook Pixel vs Matomo: What are the differences?
Facebook Pixel: A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads; Matomo: *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Facebook Pixel and Matomo belong to "General Analytics" category of the tech stack.
According to the StackShare community, Facebook Pixel has a broader approval, being mentioned in 24 company stacks & 8 developers stacks; compared to Matomo, which is listed in 9 company stacks and 9 developer stacks.