Facebook Pixel vs Matomo

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Facebook Pixel

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Matomo

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Facebook Pixel vs Matomo: What are the differences?

Facebook Pixel: A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads; Matomo: *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Facebook Pixel and Matomo belong to "General Analytics" category of the tech stack.

According to the StackShare community, Facebook Pixel has a broader approval, being mentioned in 24 company stacks & 8 developers stacks; compared to Matomo, which is listed in 9 company stacks and 9 developer stacks.

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What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

What is Matomo?

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Need advice about which tool to choose?Ask the StackShare community!

Jobs that mention Facebook Pixel and Matomo as a desired skillset
What companies use Facebook Pixel?
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What tools integrate with Facebook Pixel?
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What are some alternatives to Facebook Pixel and Matomo?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Analytics
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Facebook Ads
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
JavaScript
JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
See all alternatives