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Leanplum vs Mode: What are the differences?
What is Leanplum? The most complete mobile marketing platform, designed for intelligent action. Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
What is Mode? SQL-based analytics tool that helps analysts query, visualize, and share data. Created by analysts, for analysts, Mode is a SQL-based analytics tool that connects directly to your database. Mode is designed to alleviate the bottlenecks in today's analytical workflow and drive collaboration around data projects.
Leanplum belongs to "Mobile A/B Testing" category of the tech stack, while Mode can be primarily classified under "Business Intelligence".
Some of the features offered by Leanplum are:
- Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.
- Automation - Respond to in-app activities at scale during every stage of the customer journey.
- App Editing - Take full control of your app experience without developer resources or App Store resubmissions.
On the other hand, Mode provides the following key features:
- Write, save, and share SQL queries with other analysts in your company. Empower non-technical folks to update queries on their own. Run queries on a schedule, create lists of related reports, and explore a project's history as it changes over time.
- Build reports using standard charting or create completely customer, interactive visuals with HTML, CSS, and Javascript
- Database connectors for MySQL, Postgres, Redshift, Vertica, Hive, Heroku, Segment, BigQuery, Impala.
Very easy-to-use UI. Good way to make data available inside the company for analysis.
Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.
Can be embedded into product to provide reporting functions.
Support team are helpful.
The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.
Pros of Leanplum
Pros of Mode
- Empowering for SQL-first analysts4
- Easy report building3
- Collaborative query building3
- In-app customer chat support2
- Awesome online and chat support2
- Integrated IDE with SQL + Python for analysis2
- Auto SQL query to Python dataframe1
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What is Leanplum?
What is Mode?
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