Salesforce Marketing Cloud vs Pardot: What are the differences?
What is Salesforce Marketing Cloud? A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
What is Pardot? *Software as a Service (SaaS) marketing automation platform *. It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Salesforce Marketing Cloud and Pardot belong to "Marketing Automation" category of the tech stack.
Some of the features offered by Salesforce Marketing Cloud are:
- Journey Builder
- Email Studio
- Salesforce DMP
On the other hand, Pardot provides the following key features:
- B2B Marketing Automation
- Helps marketers create meaningful connections
- Empower sales to close more deals