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Pardot

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Salesforce Marketing Cloud vs Pardot: What are the differences?

What is Salesforce Marketing Cloud? A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

What is Pardot? *Software as a Service (SaaS) marketing automation platform *. It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Salesforce Marketing Cloud and Pardot belong to "Marketing Automation" category of the tech stack.

Some of the features offered by Salesforce Marketing Cloud are:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

On the other hand, Pardot provides the following key features:

  • B2B Marketing Automation
  • Helps marketers create meaningful connections
  • Empower sales to close more deals
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What is Pardot?

It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

What is Salesforce Marketing Cloud?

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

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What companies use Pardot?
What companies use Salesforce Marketing Cloud?
See which teams inside your own company are using Pardot or Salesforce Marketing Cloud.
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What tools integrate with Pardot?
What tools integrate with Salesforce Marketing Cloud?

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What are some alternatives to Pardot and Salesforce Marketing Cloud?
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Marketo
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Campaign Monitor
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
Constant Contact
As an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions.
Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
See all alternatives