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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Pardot vs Salesforce Marketing Cloud

Pardot vs Salesforce Marketing Cloud

OverviewComparisonAlternatives

Overview

Pardot
Pardot
Stacks719
Followers78
Votes0
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Stacks241
Followers222
Votes0

Salesforce Marketing Cloud vs Pardot: What are the differences?

What is Salesforce Marketing Cloud? A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

What is Pardot? *Software as a Service (SaaS) marketing automation platform *. It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Salesforce Marketing Cloud and Pardot belong to "Marketing Automation" category of the tech stack.

Some of the features offered by Salesforce Marketing Cloud are:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

On the other hand, Pardot provides the following key features:

  • B2B Marketing Automation
  • Helps marketers create meaningful connections
  • Empower sales to close more deals

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Detailed Comparison

Pardot
Pardot
Salesforce Marketing Cloud
Salesforce Marketing Cloud

It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

B2B Marketing Automation;Helps marketers create meaningful connections;Empower sales to close more deals
Journey Builder; Email Studio; Salesforce DMP; Data studio; Social studio; Advertising studio; Mobile studio; Pardot;
Statistics
Stacks
719
Stacks
241
Followers
78
Followers
222
Votes
0
Votes
0
Integrations
Wistia
Wistia
Instapage
Instapage
Salesforce Sales Cloud
Salesforce Sales Cloud
Segment
Segment
Geckoboard
Geckoboard
Woopra
Woopra
No integrations available

What are some alternatives to Pardot, Salesforce Marketing Cloud?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

ActiveCampaign

ActiveCampaign

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

Autoreach

Autoreach

Is an AI-powered sales agent that automates lead extraction and DMs on X (Twitter). Book meetings on autopilot with intelligent lead qualification, contextual AI conversations, and relationship-first warmup sequences.

Didoo AI

Didoo AI

Transforms your link into high-performing Meta ads, targeting profitable buyers and optimizing around the clock. Unlock top-tier ad performance with a free 7-day trial.

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