Amazon Quicksight vs DOMO: What are the differences?

Key Differences between Amazon Quicksight and DOMO

1. Embedded Analytics Capabilities:

Amazon Quicksight provides powerful embedded analytics capabilities, allowing users to seamlessly embed interactive visualizations and dashboards into their applications or websites. On the other hand, DOMO also offers embedded analytics features, but they are not as robust and customizable as Quicksight's. Quicksight provides fine-grained control over the appearance and behavior of embedded analytics, making it a better choice for organizations looking to create a seamless user experience.

2. Data Source Integration:

Quicksight offers seamless integration with a wide range of data sources, including popular relational databases, data warehouses, and cloud storage services like Amazon Redshift, Amazon S3, and more. DOMO, on the other hand, supports a vast number of data sources but doesn't provide as extensive integration options as Quicksight. Quicksight's deep integration capabilities make it easier for organizations to connect, transform, and analyze data from multiple sources.

3. Machine Learning Capabilities:

Quicksight provides built-in machine learning capabilities, enabling users to leverage advanced ML algorithms to gain valuable insights from their data. These capabilities include anomaly detection, forecasting, natural language processing, and more. On the contrary, DOMO does not offer built-in machine learning capabilities, limiting the capacity of users to apply advanced ML techniques for data analysis and decision-making.

4. Pricing Model:

Amazon Quicksight follows a pay-per-session pricing model. Users are charged based on the number of sessions or the duration of each session, making it cost-effective for organizations that have sporadic or unpredictable usage patterns. In contrast, DOMO follows a subscription-based pricing model, which can be more expensive for organizations that have fluctuating or seasonal analytics needs.

5. Native Integration with Amazon Web Services (AWS):

As an Amazon product, Quicksight natively integrates with other Amazon Web Services (AWS) offerings such as AWS Identity and Access Management (IAM) for authentication and authorization, Amazon Redshift for data storage, and AWS Glue for data preparation. DOMO, on the other hand, does not have the same level of native integration with AWS services, making it less advantageous for organizations already heavily invested in the AWS ecosystem.

6. Customization and Extensibility:

Quicksight offers a high degree of customization and extensibility, allowing users to create tailored dashboards and visualizations by leveraging its rich set of APIs and SDKs. DOMO also provides customization options, but they are not as extensive as Quicksight's. Quicksight's flexibility empowers organizations to create highly customized analytics solutions that align with their specific needs and branding.

In summary, Amazon Quicksight offers superior embedded analytics capabilities, extensive integration options, built-in machine learning capabilities, a flexible pricing model, native integration with AWS services, and advanced customization and extensibility compared to DOMO.