Constant Contact vs Klaviyo: What are the differences?

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1. Pricing Model: Constant Contact offers a tiered pricing model based on the number of contacts, while Klaviyo focuses on the number of emails sent.
2. Email Personalization: Klaviyo provides advanced segmentation and personalization features based on customer behavior and purchase history, while Constant Contact offers basic email personalization.
3. Integration Capabilities: Klaviyo integrates with a wide range of e-commerce platforms, allowing the seamless transfer of data for targeted marketing, whereas Constant Contact has limited integration options.
4. Automation Features: Klaviyo's automation features are more robust, allowing for complex workflows and trigger-based responses, while Constant Contact has simpler automation capabilities.
5. Reporting and Analytics: Klaviyo offers more detailed reporting and analytics, providing insights into customer engagement and revenue generated, whereas Constant Contact provides basic reporting metrics.
6. Customer Support: Klaviyo provides dedicated customer support, including account managers for higher-tier plans, while Constant Contact offers standard support options.

In Summary, Klaviyo offers more advanced email marketing features, personalized experiences, and integration capabilities compared to Constant Contact.