Alternatives to Matomo logo

Alternatives to Matomo

Piwik, Google Analytics, Countly, Adobe Analytics, and Open Web Analytics are the most popular alternatives and competitors to Matomo.
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What is Matomo and what are its top alternatives?

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Matomo is a tool in the General Analytics category of a tech stack.

Top Alternatives to Matomo

  • Piwik

    Piwik

    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. ...

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Countly

    Countly

    Countly is the only open source mobile analytics tools with a wide set of features, including real-time update, multi-platform support, scalable infrastructure and a non-prohibitive license. ...

  • Adobe Analytics

    Adobe Analytics

    It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. ...

  • Open Web Analytics

    Open Web Analytics

    It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. ...

  • Mixpanel

    Mixpanel

    Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. ...

  • Fathom

    Fathom

    Fathom is an easy to use management reporting and financial analysis tool, which helps you to assess business performance, monitor trends and identify improvement opportunities. ...

  • Snowplow

    Snowplow

    Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate. ...

Matomo alternatives & related posts

Piwik logo

Piwik

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The ultimate open source alternative to Google Analytics
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Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

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Yonas Beshawred

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

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Countly logo

Countly

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Real-time, open source mobile app analytics
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Adobe Analytics logo

Adobe Analytics

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A marketing analytics and reporting platform
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PROS OF ADOBE ANALYTICS
    No pros available
    CONS OF ADOBE ANALYTICS
      No cons available

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      Open Web Analytics logo

      Open Web Analytics

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      Open source web analytics software
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      PROS OF OPEN WEB ANALYTICS
        No pros available
        CONS OF OPEN WEB ANALYTICS
          No cons available

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          Mixpanel logo

          Mixpanel

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          Actions speak louder than page views
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          Yasmine de Aranda
          Chief Growth Officer at Huddol · | 6 upvotes · 15.7K views

          Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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          Max Musing
          Founder & CEO at BaseDash · | 5 upvotes · 8.6K views

          Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

          Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

          See more
          Fathom logo

          Fathom

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          Transform your accounting data into accounting intelligence
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          PROS OF FATHOM
            No pros available
            CONS OF FATHOM
              No cons available

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              Snowplow logo

              Snowplow

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              The enterprise-grade event data collection platform
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