Alternatives to Matomo logo

Alternatives to Matomo

Piwik, Google Analytics, Countly, Adobe Analytics, and Open Web Analytics are the most popular alternatives and competitors to Matomo.
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What is Matomo and what are its top alternatives?

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Matomo is a tool in the General Analytics category of a tech stack.

Top Alternatives to Matomo

  • Piwik

    Piwik

    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. ...

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Countly

    Countly

    Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. ...

  • Adobe Analytics

    Adobe Analytics

    It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. ...

  • Open Web Analytics

    Open Web Analytics

    It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. ...

  • Mixpanel

    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Fathom

    Fathom

    Fathom is an easy to use management reporting and financial analysis tool, which helps you to assess business performance, monitor trends and identify improvement opportunities. ...

  • Snowplow

    Snowplow

    Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate. ...

Matomo alternatives & related posts

Piwik logo

Piwik

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505
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The ultimate open source alternative to Google Analytics
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PROS OF PIWIK
  • 35
    It's good to have an alternative to google analytics
  • 27
    Self-hosted
  • 10
    Easy setup
  • 2
    Not blocked by Brave
  • 0
    Great customs
CONS OF PIWIK
  • 2
    Hard to export data

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Google Analytics logo

Google Analytics

112.2K
36.7K
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Enterprise-class web analytics.
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PROS OF GOOGLE ANALYTICS
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
CONS OF GOOGLE ANALYTICS
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

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Tassanai Singprom

This is my stack in Application & Data

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Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 125.8K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Countly logo

Countly

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Product Analytics and Innovation. Build better customer journeys.
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PROS OF COUNTLY
  • 3
    Funnels
  • 3
    Easy setup
  • 3
    Great UI
  • 2
    Custom Dashboards
  • 2
    Extensible via plugins
  • 2
    Omni Channel
  • 1
    Cohorts
  • 1
    Custom Events
  • 1
    Advanced Segmentation
  • 1
    Push Notifications
  • 1
    Secure
  • 1
    Extensible Product Analytics
  • 1
    Private Cloud
CONS OF COUNTLY
  • 1
    User Profiles
  • 1
    Push Notifications
  • 1
    Crashes

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Adobe Analytics logo

Adobe Analytics

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A marketing analytics and reporting platform
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PROS OF ADOBE ANALYTICS
    Be the first to leave a pro
    CONS OF ADOBE ANALYTICS
      Be the first to leave a con

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      Open Web Analytics logo

      Open Web Analytics

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      Open source web analytics software
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      PROS OF OPEN WEB ANALYTICS
        Be the first to leave a pro
        CONS OF OPEN WEB ANALYTICS
          Be the first to leave a con

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          Mixpanel logo

          Mixpanel

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          Powerful, self-serve product analytics to help you convert, engage, and retain more users
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          PROS OF MIXPANEL
          • 143
            Great visualization ui
          • 107
            Easy integration
          • 76
            Great funnel funcionality
          • 58
            Free
          • 22
            A wide range of tools
          • 15
            Powerful Graph Search
          • 11
            Responsive Customer Support
          • 1
            Nice reporting
          CONS OF MIXPANEL
          • 2
            Messaging (notification, email) features are weak
          • 2
            Paid plans can get expensive

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          Max Musing
          Founder & CEO at BaseDash · | 8 upvotes · 125.8K views

          Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

          Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

          See more
          Yasmine de Aranda
          Chief Growth Officer at Huddol · | 6 upvotes · 91.3K views

          Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

          See more
          Fathom logo

          Fathom

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          Transform your accounting data into accounting intelligence
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          PROS OF FATHOM
            Be the first to leave a pro
            CONS OF FATHOM
              Be the first to leave a con

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              Snowplow logo

              Snowplow

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              The enterprise-grade event data collection platform
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              PROS OF SNOWPLOW
              • 5
                Can track any type of digital event
              • 3
                Data quality
              • 3
                Real-time streams
              • 3
                First-party tracking
              • 3
                Completely open source
              • 3
                Redshift integration
              • 2
                Snowflake integration
              • 2
                BigQuery integration
              CONS OF SNOWPLOW
                Be the first to leave a con

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