What is Matomo and what are its top alternatives?
Top Alternatives to Matomo
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...
Countly is the only open source mobile analytics tools with a wide set of features, including real-time update, multi-platform support, scalable infrastructure and a non-prohibitive license. ...
It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. ...
Open Web Analytics
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. ...
Fathom is an easy to use management reporting and financial analysis tool, which helps you to assess business performance, monitor trends and identify improvement opportunities. ...
Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate. ...
Matomo alternatives & related posts
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This is my stack in Application & Data
My Utilities Tools
Google Analytics Postman Elasticsearch
My Devops Tools
Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack
My Business Tools
Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.
We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.
Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾♂️
The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.
Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.
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I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.
I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.
We needed something to send our user events to. With Segment it's super easy to get started and now we can change to whatever data destination we want. Currently Mixpanel, but now the product team can change that, without any source code change!