Overview

Mixpanel

Stacks7.0K

Followers3.7K

Votes438

Matomo

Stacks1.9K

Followers173

Votes6

Matomo vs Mixpanel: What are the differences?

Introduction: Matomo and Mixpanel are both analytics tools that help businesses gather data on their websites and user interactions to make data-driven decisions. However, there are key differences between the two that can impact the choice of analytics tool for a business.

1. Data Ownership: Matomo gives complete control and ownership of the data to the user as it can be self-hosted on their servers, ensuring data privacy and security. Mixpanel, on the other hand, stores data on their servers, limiting the control and ownership users have over their data.

2. Pricing Model: Matomo offers a more transparent pricing model with various plans based on features, server capacity, and support options. Mixpanel's pricing is based on the number of data points recorded, which can be costly as the data collected grows.

3. Customization and Flexibility: Matomo provides a high level of customization with open-source code, allowing users to tailor analytics to their specific needs. Mixpanel, while powerful, has limitations on customization due to its closed-source nature.

4. Real-time Data Processing: Mixpanel excels in providing real-time data analysis, allowing businesses to react quickly to trends and user behavior. Matomo's real-time capabilities are not as advanced in comparison.

5. Data Visualization and Reporting: Mixpanel offers intuitive and visually appealing data visualization and reporting tools, making it easier for users to interpret data quickly. Matomo's reporting tools are comprehensive but may require more effort to customize and interpret.

6. Integrations and Support: Mixpanel has a wider range of integrations with other tools and platforms, making it easier to connect data across different systems. Matomo, while offering integrations, may require more manual setup and maintenance for seamless connections.

In Summary, Matomo offers more control over data ownership and pricing transparency, while Mixpanel excels in real-time data processing and data visualization capabilities. Businesses should consider these key differences when choosing an analytics tool for their needs.

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Detailed Comparison

Mixpanel	Matomo
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.	It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe	Powerful Web Analytics Platform; GDPR Manager
Statistics
Stacks 7.0K	Stacks 1.9K
Followers 3.7K	Followers 173
Votes 438	Votes 6
Pros & Cons
Pros 144 Great visualization ui 108 Easy integration 78 Great funnel funcionality 58 Free 22 A wide range of tools Cons 2 Paid plans can get expensive 2 Messaging (notification, email) features are weak 1 Limited dashboard capabilities	Pros 1 Open Source 1 Goals tracking 1 Updated regulary 1 Free 1 Full data control
Integrations
Happyfox Help Scout Zendesk Forest FullStory Segment Marketo Fivetran Intercom Meya	MySQL React

What are some alternatives to Mixpanel, Matomo?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.