We use Mixpanel because it's the best way to keep track of all the actions users do on our website. AlterEstate is a software for real estate companies, that means, that the search people do on the websites === money $ because this data can give a company the possibility to take action with actual and real data of whats happening on their website.

We use MixPanel basically in everything and anything. We track all the events users do on our website and on our platform in order to see whats wrong UX-speaking, and what could improve in the platform. We also provide our clients with insights based on the data collected with mixpanel.