AdRoll vs Perfect Audience: What are the differences?
Developers describe AdRoll as "#1 Retargeting Platform". AdRoll is the most effective retargeting platform in the world. We’re trusted by more companies than anyone else. AdRoll takes just minutes to setup. On the other hand, Perfect Audience is detailed as "The easiest way to retarget across the web, Facebook, and Twitter". Retarget lost visitors everywhere from one simple dashboard.
AdRoll and Perfect Audience can be categorized as "Ad Retargeting" tools.
Some of the features offered by AdRoll are:
- Facebook Retargeting
- Customer Segmentation
On the other hand, Perfect Audience provides the following key features:
- Rule-based Tag Manager - Install a single tracking code. Create segments for every behavior you care about.
- Conversion Tracking - Track click and view conversions, sale value, order ID and much more.
- Revenue Tracking - Pass in revenue values and compare them against daily ad spend.