What is Amazon EMR?
What is Google BigQuery?
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BigQuery allows our team to pull reports quickly using a SQL-like queries against our large store of data about social sharing. We use the information throughout the company, to do everything from making internal product decisions based on usage patterns to sharing certain kinds of custom reports with our publishers.
Aggregation of user events and traits across a marketing website, SaaS web application, user account provisioning backend and Salesforce CRM. Enables full-funnel analysis of campaign ROI, customer acquisition, engagement and retention at both the user and target account level.
Google's insanely fast, feature-rich, zero-maintenance column store. Used for real-time customer data queries.