Amazon Mobile Analytics vs Heap: What are the differences?

Developers describe Amazon Mobile Analytics as "Easily collect, visualize, and understand app usage data at scale". You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console. On the other hand, Heap is detailed as "Automatically capture every user action in your app and measure it all". Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

Amazon Mobile Analytics and Heap are primarily classified as "Mobile Analytics" and "Funnel Analysis Analytics" tools respectively.

Some of the features offered by Amazon Mobile Analytics are:

• Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).
• Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.
• Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).

On the other hand, Heap provides the following key features:

• Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
• Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
• All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.