Braze vs Urban Airship: What are the differences?

1. Platform Focus: Braze primarily focuses on providing a versatile platform with extensive user segmentation and targeting capabilities, allowing for highly personalized and targeted messaging to users. Urban Airship, on the other hand, emphasizes real-time automation and orchestration of messages and notifications across multiple channels, facilitating timely interactions with users based on their behavior and preferences.

2. Messaging Channels: Braze offers support for a wide range of messaging channels including email, push notifications, in-app messages, and SMS. Urban Airship also supports these channels but has a strong emphasis on push notifications, helping companies engage with their users effectively through optimized push notification strategies and delivery.

3. Data Management: Braze places a significant emphasis on data management and analytics, providing in-depth insights into user behavior, engagement metrics, and campaign performance. Urban Airship also offers robust data analytics capabilities but focuses more on real-time event tracking and user insights to drive personalized interactions in the moment.

4. Customer Support: Both Braze and Urban Airship offer customer support, but their approaches differ. Braze is known for its proactive customer success teams that work closely with clients to achieve their specific goals, offering strategic guidance and best practices. Urban Airship, on the other hand, provides dedicated technical support and consultation to help clients optimize their message delivery and engagement strategies.

5. Integration Capabilities: Braze offers seamless integration with a variety of third-party tools and platforms, making it easier for companies to connect their existing systems and data sources for a more holistic view of their users. Urban Airship also provides robust integration options but focuses more on deep integrations with mobile apps and websites to enable personalized and context-aware messaging experiences.

6. Customization and Personalization: Braze excels in providing advanced customization and personalization features, allowing companies to tailor their messaging and content based on user preferences, behaviors, and demographics. Urban Airship also offers strong personalization capabilities but is more geared towards real-time personalization and contextual messaging based on user location, device, and app interactions.

In Summary, Braze focuses on user segmentation and data analytics, supports a wide range of messaging channels, and offers extensive customization options. Urban Airship specializes in real-time messaging automation, push notification optimization, and deeper integration capabilities.