Braze vs Urban Airship

Overview

Urban Airship

Stacks65

Followers153

Votes26

Braze

Stacks123

Followers105

Votes0

Braze vs Urban Airship: What are the differences?

Platform Focus: Braze primarily focuses on providing a versatile platform with extensive user segmentation and targeting capabilities, allowing for highly personalized and targeted messaging to users. Urban Airship, on the other hand, emphasizes real-time automation and orchestration of messages and notifications across multiple channels, facilitating timely interactions with users based on their behavior and preferences.
Messaging Channels: Braze offers support for a wide range of messaging channels including email, push notifications, in-app messages, and SMS. Urban Airship also supports these channels but has a strong emphasis on push notifications, helping companies engage with their users effectively through optimized push notification strategies and delivery.
Data Management: Braze places a significant emphasis on data management and analytics, providing in-depth insights into user behavior, engagement metrics, and campaign performance. Urban Airship also offers robust data analytics capabilities but focuses more on real-time event tracking and user insights to drive personalized interactions in the moment.
Customer Support: Both Braze and Urban Airship offer customer support, but their approaches differ. Braze is known for its proactive customer success teams that work closely with clients to achieve their specific goals, offering strategic guidance and best practices. Urban Airship, on the other hand, provides dedicated technical support and consultation to help clients optimize their message delivery and engagement strategies.
Integration Capabilities: Braze offers seamless integration with a variety of third-party tools and platforms, making it easier for companies to connect their existing systems and data sources for a more holistic view of their users. Urban Airship also provides robust integration options but focuses more on deep integrations with mobile apps and websites to enable personalized and context-aware messaging experiences.
Customization and Personalization: Braze excels in providing advanced customization and personalization features, allowing companies to tailor their messaging and content based on user preferences, behaviors, and demographics. Urban Airship also offers strong personalization capabilities but is more geared towards real-time personalization and contextual messaging based on user location, device, and app interactions.

In Summary, Braze focuses on user segmentation and data analytics, supports a wide range of messaging channels, and offers extensive customization options. Urban Airship specializes in real-time messaging automation, push notification optimization, and deeper integration capabilities.

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Detailed Comparison

Urban Airship	Braze
We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.	Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
Industry’s best Push Messaging (with up to 1M messages per month, free).;Ready to go, proven and can be working in your app within hours.;Flexible APIs to drop in as-is or to completely customize.;Cross-platform ready (iOS, Android, Windows, Blackberry and more).;Enterprise-class uptime, security and scalability.;Comprehensive documentation.;Email support access.;Love, respect and appreciation from your developer friends here at UA.	-
Statistics
Stacks 65	Stacks 123
Followers 153	Followers 105
Votes 26	Votes 0
Pros & Cons
Pros 11 Ios integration 8 Easy to setup 5 Android integration 2 PhoneGap Plugin Cons 1 Android Integration 1 Easy to setup	No community feedback yet
Integrations
Kinvey StackMob Heroku Appcelerator Trigger.io	No integrations available

What are some alternatives to Urban Airship, Braze?

Intercom

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

Twilio

Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

OneSignal

OneSignal is a high volume push notification service for websites and mobile applications. OneSignal supports all major native and mobile platforms by providing dedicated SDKs for each platform, a RESTful server API, and a dashboard.

Nexmo

Nexmo connects your apps directly to carriers around the world. Integrate SMS and Voice messages using one simple API. Use Nexmo Verity to register users, verify transactions, and implement two factor authentication.

Customer.io

Customer engagement platform for tech savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplaces companies, and more.

Google Cloud Messaging

Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.

Plivo

Plivo provides basic building block APIs in the form of Plivo XML and HTTP API, to create telephony apps, so developers can completely do away with learning the nitty-gritty of the telephony plumbing.

Amazon SNS

Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.

Firebase Cloud Messaging

It is a cross-platform messaging solution that lets you reliably deliver messages at no cost. You can notify a client app that new email or other data is available to sync. You can send notification messages to drive user re-engagement and retention. For use cases such as instant messaging, a message can transfer a payload of up to 4KB to a client app.

Agora

Agora.io provides building blocks for you to add real-time voice and video communications through a simple and powerful SDK. You can integrate the Agora SDK to enable real-time communications in your own application quickly.

Related Comparisons

Braze vs Urban Airship: What are the differences?

Platform Focus: Braze primarily focuses on providing a versatile platform with extensive user segmentation and targeting capabilities, allowing for highly personalized and targeted messaging to users. Urban Airship, on the other hand, emphasizes real-time automation and orchestration of messages and notifications across multiple channels, facilitating timely interactions with users based on their behavior and preferences.
Messaging Channels: Braze offers support for a wide range of messaging channels including email, push notifications, in-app messages, and SMS. Urban Airship also supports these channels but has a strong emphasis on push notifications, helping companies engage with their users effectively through optimized push notification strategies and delivery.
Data Management: Braze places a significant emphasis on data management and analytics, providing in-depth insights into user behavior, engagement metrics, and campaign performance. Urban Airship also offers robust data analytics capabilities but focuses more on real-time event tracking and user insights to drive personalized interactions in the moment.
Customer Support: Both Braze and Urban Airship offer customer support, but their approaches differ. Braze is known for its proactive customer success teams that work closely with clients to achieve their specific goals, offering strategic guidance and best practices. Urban Airship, on the other hand, provides dedicated technical support and consultation to help clients optimize their message delivery and engagement strategies.
Integration Capabilities: Braze offers seamless integration with a variety of third-party tools and platforms, making it easier for companies to connect their existing systems and data sources for a more holistic view of their users. Urban Airship also provides robust integration options but focuses more on deep integrations with mobile apps and websites to enable personalized and context-aware messaging experiences.
Customization and Personalization: Braze excels in providing advanced customization and personalization features, allowing companies to tailor their messaging and content based on user preferences, behaviors, and demographics. Urban Airship also offers strong personalization capabilities but is more geared towards real-time personalization and contextual messaging based on user location, device, and app interactions.

Braze vs Urban Airship

Overview