Google Ads vs Taboola: What are the differences?

Developers describe Google Ads as "An online advertising platform developed by Google". An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. On the other hand, Taboola is detailed as "A discovery platform connecting people around the world with content they may like but never knew existed". Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

Google Ads and Taboola belong to "Advertising" category of the tech stack.