Google Tag Manager vs Heap

Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly;Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more;All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.;Define meaningful user segments in seconds, without writing code. Or pick a single user and display every single action they performed in your app.;Define active users and plot their growth, or list users who hit the sign up page but never registered.