Google Tag Manager vs Heap

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Google Tag Manager

63.7K
7.3K
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Heap

684
467
+ 1
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Pros of Google Tag Manager
Pros of Heap
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    • 36
      Automatically capture every user action
    • 23
      No code required
    • 21
      Free Plan
    • 14
      Real-time insights
    • 11
      Track custom events
    • 10
      Define user segments
    • 7
      Define active users
    • 2
      Redshift integration
    • 2
      Fun to use

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    What is Google Tag Manager?

    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

    What is Heap?

    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

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    What companies use Google Tag Manager?
    What companies use Heap?
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    What tools integrate with Google Tag Manager?
    What tools integrate with Heap?

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    What are some alternatives to Google Tag Manager and Heap?
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Facebook Pixel
    A code that you place on your website. It collects data that helps you track conversions from Facebook ads
    Segment
    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
    Ensighten
    Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.
    See all alternatives