Intercom vs Threads: What are the differences?
Developers describe Intercom as "A fundamentally new way to communicate with your customers". Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email. On the other hand, Threads is detailed as "Automated Behavior-Driven Email". Threads is an extremely flexible and powerful way to engage customers by building workflows and sending triggered emails.
Intercom and Threads can be primarily classified as "Engagement/Lifecycle Marketing" tools.
Some of the features offered by Intercom are:
- Live customer data
- Rich user and company profiles
- Real-time customer segments
On the other hand, Threads provides the following key features:
- Workflow Automation
- Simple Integration
- Powerful A/B Testing
What is Intercom?
What is Threads?
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Achieving #MarketingAutomation using AutopilotHQ
Some of the key aspects evaluated here: - Ability to integrate with Segment or Zapier - Being multi-channel (Not just Email automation) - Dozens of integrations and capabilities: SFDC, In app messages, SMS, Push Notifications, Direct Mail, Segment Events... - Allowing teams to operate outside of engineering dependencies - Segmentation against user attributes / user traits - Static or Dynamic segments - Concept of user journeys - And more
Combined with Segment and its own sets of integrations and capabilities, AutopilotHQ ended up being a very powerful tool for Product Marketing to use at SmartZip.
Couple of years later, there certainly were some overlap with the features offered by Intercom 's engagement module , but our team kept on using this tool given the greater range of functionality / capabilities.
We love intercom.io, from customer management to automatic emails. Great wat to stay in touch with your users.
Intercom powers both the email support, and support via the inline message window on the web. Custom events are sent from both the browser via click and Wistia video events, as well as from the Rails application, to give a complete view of user activity from within Intercom. Intercom let us segment the users based on trialling, purchased, and levels of engagement.
I don't know what we would do without Intercom. It's the best tool I've ever found for knowing who your users are and establishing a bulletproof line of communication with them both outbound and inbound.
Intercom popup for easy user interactions, displaying help messages. Static and event-based user context lets us send smart and targeted messages to users.
Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.