Iterable vs VerticalResponse: What are the differences?

Developers describe Iterable as "We Empower Growth Marketers". Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support. On the other hand, VerticalResponse is detailed as "Lets you create, manage and optimize email campaigns as well as social media posts". It gives you tools to easily build email marketing campaigns, including custom lead capture forms and landing pages.

Iterable and VerticalResponse can be primarily classified as "Email Marketing" tools.

Some of the features offered by Iterable are:

• Triggered, blast and drip campaign emails
• Mobile push notifications
• SMS

On the other hand, VerticalResponse provides the following key features:

• Form Builder
• Autoresponders and Email Series
• Automated Follow-Up Emails