Need advice about which tool to choose?Ask the StackShare community!
MailChimp Email Blueprints vs Postmark: What are the differences?
What is MailChimp Email Blueprints? HTML Email Layouts by MailChimp. Email Blueprints is a collection of HTML email templates that can serve as a solid foundation and starting point for the design of emails. They include template language elements that make them customizable when imported into a MailChimp account, as well as merge tags that will generate dynamic content when sent through MailChimp. Not a MailChimp user? You can sign up free or simply strip out merge tags and use these templates to send through any system.
What is Postmark? Email delivery for web apps - done right. Postmark removes the headaches of delivering and parsing transactional email for webapps with minimal setup time and zero maintenance.
MailChimp Email Blueprints can be classified as a tool in the "Open Source Email Templates" category, while Postmark is grouped under "Transactional Email".
Some of the features offered by MailChimp Email Blueprints are:
- /modular-template-patterns contains a single template built out of modular blocks of common design patterns
- /responsive-templates contains a collection of responsive / mobile-friendly email templates with various layouts
- /templates contains a collection of fixed-width email templates with various layouts
On the other hand, Postmark provides the following key features:
- Create a new virtual server- Instant access to our infrastructure, no waiting required. Create as many servers as you want, for each of your web applications and environments.
- Drop code into your app- Swap in our SMTP endpoint, or get started with our APIs using one of our send API libraries for Ruby, Rails, .NET, Python, PHP, and more.
- Send emails and track delivery- A beautiful interface to monitor volume, bounces, spam complaints, and send activity. View full email content to troubleshoot issues.
MailChimp Email Blueprints is an open source tool with 6.57K GitHub stars and 2.75K GitHub forks. Here's a link to MailChimp Email Blueprints's open source repository on GitHub.
Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.
We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.
To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.
While building our authentication system, we originally picked Mailgun. However, emails took minutes to arrive and some of them didn't get delivered - or got delivered to spam.
We started looking for a new provider, and settled on Postmark. We love that they track time-to-inbox, it makes me feel they really care about going above and beyond to provide a good service.
Pros of MailChimp Email Blueprints
Pros of Postmark
- Simple18
- Great analytics10
- Email, done right8
- Easy setup5
- Heroku Add-on5
- Can review sent messages2
- Very inexpensive1
- Exceptional support1
- Pay per message1
- Great support1
Sign up to add or upvote prosMake informed product decisions
Cons of MailChimp Email Blueprints
Cons of Postmark
- No 24x7 support1
