Overview

Twilio SendGrid

Stacks10.8K

Followers5.7K

Votes720

Postmark

Stacks342

Followers184

Votes52

Postmark vs SendGrid: What are the differences?

Introduction

Postmark and SendGrid are both email delivery services that provide reliable and scalable solutions for sending transactional emails. While they share some similarities, there are key differences between the two platforms that can influence the choice of email delivery service for different use cases.

Reliability and Deliverability: One major difference between Postmark and SendGrid is their approach to ensuring email deliverability. Postmark focuses solely on transactional emails, which allows them to have dedicated IP addresses and a high sending reputation for delivery. On the other hand, SendGrid caters to a wider range of email types, including marketing emails, which can result in shared IP addresses and potentially lower deliverability rates for transactional emails.
User Interface and Ease of Use: Postmark is known for its simple and intuitive user interface, making it easier for developers and non-technical users to navigate and manage their email sending. SendGrid, on the other hand, offers a more feature-rich and customizable interface with a wider range of options and settings, making it suitable for users who require more advanced configurations.
Email Testing and Analytics: SendGrid provides comprehensive email testing and analysis tools, allowing users to preview emails in multiple clients and view detailed analytics, such as open and click rates. Postmark, while offering basic statistics on sent emails, does not provide the same level of testing and analytics capabilities as SendGrid.
API Documentation and Integration: Both Postmark and SendGrid have well-documented APIs that make it easy for developers to integrate and automate email sending within their applications. However, Postmark is often praised for its clear and concise documentation, making it more straightforward for developers to get started with their API.
Pricing and Plans: SendGrid offers a range of pricing plans to accommodate different email sending volumes, allowing users to scale up as their needs grow. Postmark, on the other hand, has a fixed pricing structure that can be more cost-effective for lower email volumes but may become more expensive for high-volume senders.
Customer Support and Personalization: Both Postmark and SendGrid provide customer support, but Postmark is often recognized for its personalized and responsive support, where users can reach out directly to their support team for quick assistance. SendGrid's support, while still responsive, primarily relies on a ticketing system to handle inquiries.

In summary, Postmark offers dedicated IP addresses and a high reputation for reliable email delivery, with a simple user interface and personalized customer support. SendGrid, on the other hand, caters to a wider range of email types, offers more advanced configurations and analytics, and provides scalable pricing plans for different sending volumes.

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Advice on Twilio SendGrid, Postmark

Kevin

Jun 29, 2021

Decided

We chose Postmark as our transactional email service for several reasons:

Laser-focus (at the time) on transactional email - their success/speed/reliability with delivering transactional email is amazing. Note, they have now branched out and offer marketing/broadcast email services too.
Developer-friendly - Awesome docs and resources. Their Rail gem integrates directly with ActionMailer so nearly all of our code worked without changes.
Servers - You can set up "Servers" for different mail streams/workflows to keep things separate and easy to review.
Bootstrapped - Wildbit (who makes Postmark) is bootstrapped just like the Friendliest.app and they offer a service credit to other bootstrapped startups.

48.2k views48.2k

Comments

Slawomir

Head of Product at Coresender

Oct 15, 2020

Decided

Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.

We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.

To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.

88.5k views88.5k

Comments

Klaus

Jan 22, 2020

Needs advice

For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

101k views101k

Comments

Detailed Comparison

Twilio SendGrid	Postmark
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.	Postmark removes the headaches of delivering and parsing email for webapps with minimal setup time and zero maintenance.
Open Tracking;Click Tracking;Unsubscribe Tracking;SMTP Relay;SMTP API;Web API;DKIM;SPF;Reputation Monitoring;ISP Monitoring;Domain Level Load Balancing;ISP Deliverability Outreach;Return Path Certified Partner;Support via Phone, Chat, Email, Online Support Portal	Create a new virtual server- Instant access to our infrastructure, no waiting required. Create as many servers as you want, for each of your web applications and environments.;Drop code into your app- Swap in our SMTP endpoint, or get started with our APIs using one of our send API libraries for Ruby, Rails, .NET, Python, PHP, and more.;Send emails and track delivery- A beautiful interface to monitor volume, bounces, spam complaints, and send activity. View full email content to troubleshoot issues.;Parse replies & other inbound email- Let Postmark automatically convert email replies into simple JSON documents and send them into to your application for processing.
Statistics
Stacks 10.8K	Stacks 342
Followers 5.7K	Followers 184
Votes 720	Votes 52
Pros & Cons
Pros 190 Easy setup 137 Cheap and simple 107 Easy email integration! 86 Reliable 58 Well-documented Cons 3 Google analytics integration is not campaign-specific 1 Shared IP blacklist removal takes months 0 Shares IP blacklist removal	Pros 18 Simple 10 Great analytics 8 Email, done right 5 Heroku Add-on 5 Easy setup Cons 1 No 24x7 support
Integrations
Microsoft Azure Twilio Rackspace Cloud Servers Heroku Parse Google Compute Engine Google App Engine CloudBees Red Hat OpenShift Keen	No integrations available

What are some alternatives to Twilio SendGrid, Postmark?

Mandrill

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Mailgun

Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly.

Amazon SES

Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.

sendwithus

Send email from your app with a simple API call, Sendwithus manages the rest. Templates, testing, data management, segments, and analytics are all accessible through a friendly dashboard.

Mailjet

Mailjet is a real-time Cloud Emailing platform: scalable, agile and flexible. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.

SparkPost

SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.

Mailtrap

We offer one platform that covers all email-related needs in one place: testing, sending, and in-depth tracking to control how email infrastructure works and performs.

Apostle.io

Transactional emails are the forgotten step child of internet marketers. Apostle.io empowers marketers to manage transactional emails themselves, as they would their list based campaigns. Preview, Update, Analyse and Test your transactional email all in one place.

Nodemailer

It is a single module with zero dependencies – code is easily auditable. The email delivery is Secure using TLS/STARTTLS. You can use HTML content, as well as plain text alternative.