Sailthru vs Pardot: What are the differences?

Developers describe Sailthru as "The platform for customer insights and personalized communication". Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests. On the other hand, Pardot is detailed as "*Software as a Service (SaaS) marketing automation platform *". It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Sailthru and Pardot can be primarily classified as "Marketing Automation" tools.

Some of the features offered by Sailthru are:

• Analyze behavior, interests, and preferences.
• Generate unique data profiles.
• Automatically personalize every communication, in real time.

On the other hand, Pardot provides the following key features:

• B2B Marketing Automation
• Helps marketers create meaningful connections
• Empower sales to close more deals