Webflow

We chose Webflow to build up websites faster and to make possible for particular employees to fix some misspellings or add an easy element to the page on their own - it is like Adobe Photoshop. To work with the incoming traffic we use our own product, that I can't pin here. It helps to make nurture visitors from the first session into the signing up and further activation into the product. In addition to @Carrrot we use Google Analytics to traffic source awareness, to monitor customers inside the product FullStory helps is a lot with its fury clicking and abandoned links. Activation and retention are done by our own product through the pop-ups, live chat, and emails that all based on customer behavior.