Overview

Amazon SES

Stacks9.9K

Followers6.0K

Votes328

SparkPost

Stacks135

Followers115

Votes14

Amazon SES vs SparkPost: What are the differences?

Introduction

This article provides a comparison between Amazon Simple Email Service (SES) and SparkPost, outlining their key differences. Both services are popular choices for sending emails, but they have distinct features and functionalities that set them apart.

Pricing and Plans: One significant difference lies in the pricing and plans offered by Amazon SES and SparkPost. Amazon SES provides a pay-as-you-go model, allowing users to only pay for the number of emails sent. In contrast, SparkPost offers both a pay-as-you-go model and subscription plans with various tiers, providing options for different user needs and budgets.
Email Deliverability: Another key difference is in the email deliverability rates. Amazon SES has high deliverability rates due to its infrastructure and reputation as part of the Amazon Web Services (AWS) ecosystem. On the other hand, SparkPost boasts a highly optimized delivery infrastructure, including real-time tracking and adaptive email delivery, ensuring high deliverability rates for users.
API Flexibility: Both Amazon SES and SparkPost offer robust APIs for integration with applications and systems. However, Amazon SES is a part of the AWS suite, offering seamless integration with other AWS services. In comparison, SparkPost provides an extensive range of APIs, libraries, and SDKs, offering flexibility for integration with various platforms and programming languages.
Email Automation Capabilities: Amazon SES provides basic email automation capabilities, enabling users to send transactional, marketing, and event-triggered emails. However, SparkPost excels in email automation with its advanced features like detailed segmentation, personalization, and automation workflows. SparkPost allows for dynamic, personalized content in emails, allowing users to create highly targeted and engaging campaigns.
Team Collaboration: SparkPost has built-in team collaboration features that enable multiple users to work collaboratively on email campaigns and templates. It provides role-based access controls, making it easier for teams to collaborate, review, and approve email content before sending. In contrast, Amazon SES does not provide dedicated team collaboration features, requiring users to rely on external collaboration tools or processes.
Reporting and Analytics: Both Amazon SES and SparkPost offer reporting and analytics features. Amazon SES provides basic email metrics and bounce tracking, allowing users to monitor and analyze email delivery. In comparison, SparkPost offers more detailed reporting, including email engagement metrics like opens, clicks, and conversions. It provides comprehensive analytics to measure campaign performance and make data-driven decisions.

In summary, Amazon SES and SparkPost differ in their pricing models, email deliverability rates, API flexibility, email automation capabilities, team collaboration features, and reporting/analytics capabilities. Understanding these key differences can help users choose the email service provider that aligns with their specific needs and requirements.

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Advice on Amazon SES, SparkPost

Slawomir

Head of Product at Coresender

Oct 15, 2020

Decided

Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.

We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.

To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.

88.5k views88.5k

Comments

RichardsFood

Sep 19, 2019

Needs advice

The problem I have is we are using mailchimp and not happy. We want to switch to mailster and are curious the easiest and best way to send emails with mailster.

The most important factors for me are ease of use, tracking.

I have only had experience with mailchimp, constant concact and streamsend. So ease of use is important.

30k views30k

Comments

Detailed Comparison

Amazon SES	SparkPost
Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.	SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
Simple – Amazon SES eliminates the complexity of licensing, installing, and operating a third-party service, or building and maintaining an internally hosted email solution. Sending email through Amazon SES is as simple as using SMTP or calling an API, and Amazon SES makes it easy for you to monitor your sending activity and deliverability statistics.;Inexpensive – There are no up-front fees or fixed expenses with Amazon SES, and you benefit from the efficiencies of Amazon’s scale. Your only costs are low charges for the number of emails sent and data transfer fees.;Reliable – Amazon SES runs within Amazon’s proven network infrastructure and datacenters. All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.;Scalable – Amazon SES is based on the scalable technology used by Amazon web sites around the world to send billions of messages a year.;Designed for use with other Amazon Web Services – You can track your bounces and complaints in Amazon Simple Notification Service (Amazon SNS), and you can set up Easy DKIM or verify any domain you administer via Amazon Route 53 with a few clicks of your mouse. There is also a free usage tier for emails originating from Amazon EC2 and AWS Elastic Beanstalk.	Quick and easy SMTP or REST API integration; Free trial;Real-time & predictive analytics;Performance and scalability;Superior deliverability;Powerful templating language;Message event log webhooks and API;Email relay webhooks;Subaccounts;Advanced security options;Comprehensive REST API and documentation; Pre-built client libraries;Excellent support;Developer hub
Statistics
Stacks 9.9K	Stacks 135
Followers 6.0K	Followers 115
Votes 328	Votes 14
Pros & Cons
Pros 102 Reliable 97 Cheap 57 Integrates with other aws services 52 Easy setup 18 Trackable	Pros 10 I could start sending real emails in less than 5 mins 2 Email don't end up in spam after DNS verification 1 Flexible, robust API 1 Very easy to integrate with Laravel Cons 1 Support won't answer mail (9h so far) 1 Spam trap reports are suspicious b/c all users opted in 1 Only free for 100 emails/day 1 Suspended paid acount without warning or reason 1 New dedicated ip blacklisted by some clients
Integrations
No integrations available	Moxtra Elixir Zapier C# sendwithus Iterable WordPress Django Python PHP

What are some alternatives to Amazon SES, SparkPost?

Mandrill

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Twilio SendGrid

Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.

Mailgun

Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly.

sendwithus

Send email from your app with a simple API call, Sendwithus manages the rest. Templates, testing, data management, segments, and analytics are all accessible through a friendly dashboard.

Postmark

Postmark removes the headaches of delivering and parsing email for webapps with minimal setup time and zero maintenance.

Mailjet

Mailjet is a real-time Cloud Emailing platform: scalable, agile and flexible. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.

Mailtrap

We offer one platform that covers all email-related needs in one place: testing, sending, and in-depth tracking to control how email infrastructure works and performs.

Apostle.io

Transactional emails are the forgotten step child of internet marketers. Apostle.io empowers marketers to manage transactional emails themselves, as they would their list based campaigns. Preview, Update, Analyse and Test your transactional email all in one place.

Nodemailer

It is a single module with zero dependencies – code is easily auditable. The email delivery is Secure using TLS/STARTTLS. You can use HTML content, as well as plain text alternative.