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Amazon SES vs SparkPost: What are the differences?
Introduction
This article provides a comparison between Amazon Simple Email Service (SES) and SparkPost, outlining their key differences. Both services are popular choices for sending emails, but they have distinct features and functionalities that set them apart.
Pricing and Plans: One significant difference lies in the pricing and plans offered by Amazon SES and SparkPost. Amazon SES provides a pay-as-you-go model, allowing users to only pay for the number of emails sent. In contrast, SparkPost offers both a pay-as-you-go model and subscription plans with various tiers, providing options for different user needs and budgets.
Email Deliverability: Another key difference is in the email deliverability rates. Amazon SES has high deliverability rates due to its infrastructure and reputation as part of the Amazon Web Services (AWS) ecosystem. On the other hand, SparkPost boasts a highly optimized delivery infrastructure, including real-time tracking and adaptive email delivery, ensuring high deliverability rates for users.
API Flexibility: Both Amazon SES and SparkPost offer robust APIs for integration with applications and systems. However, Amazon SES is a part of the AWS suite, offering seamless integration with other AWS services. In comparison, SparkPost provides an extensive range of APIs, libraries, and SDKs, offering flexibility for integration with various platforms and programming languages.
Email Automation Capabilities: Amazon SES provides basic email automation capabilities, enabling users to send transactional, marketing, and event-triggered emails. However, SparkPost excels in email automation with its advanced features like detailed segmentation, personalization, and automation workflows. SparkPost allows for dynamic, personalized content in emails, allowing users to create highly targeted and engaging campaigns.
Team Collaboration: SparkPost has built-in team collaboration features that enable multiple users to work collaboratively on email campaigns and templates. It provides role-based access controls, making it easier for teams to collaborate, review, and approve email content before sending. In contrast, Amazon SES does not provide dedicated team collaboration features, requiring users to rely on external collaboration tools or processes.
Reporting and Analytics: Both Amazon SES and SparkPost offer reporting and analytics features. Amazon SES provides basic email metrics and bounce tracking, allowing users to monitor and analyze email delivery. In comparison, SparkPost offers more detailed reporting, including email engagement metrics like opens, clicks, and conversions. It provides comprehensive analytics to measure campaign performance and make data-driven decisions.
In summary, Amazon SES and SparkPost differ in their pricing models, email deliverability rates, API flexibility, email automation capabilities, team collaboration features, and reporting/analytics capabilities. Understanding these key differences can help users choose the email service provider that aligns with their specific needs and requirements.
Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.
We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.
To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.
Pros of Amazon SES
- Reliable102
- Cheap97
- Integrates with other aws services57
- Easy setup52
- Trackable18
- Easy rails setup2
Pros of SparkPost
- I could start sending real emails in less than 5 mins10
- Email don't end up in spam after DNS verification2
- Flexible, robust API1
- Very easy to integrate with Laravel1
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Cons of Amazon SES
Cons of SparkPost
- Suspended paid acount without warning or reason1
- Spam trap reports are suspicious b/c all users opted in1
- Support won't answer mail (9h so far)1
- Only free for 100 emails/day1
- New dedicated ip blacklisted by some clients1
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What is Amazon SES?
What is SparkPost?
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