Brand24 vs Sprout Social: What are the differences?

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1. **Pricing**: Brand24 offers more affordable pricing plans compared to Sprout Social, making it a cost-effective option for small businesses and startups.
2. **Social Listening Features**: Brand24 focuses on real-time social media monitoring and listening, providing users with insights on brand mentions, sentiment analysis, and influencer identification. On the other hand, Sprout Social offers a wider range of social media management features, such as scheduling posts, analytics, and customer engagement tools.
3. **User Interface**: Sprout Social has a more intuitive and user-friendly interface, making it easier for users to navigate and utilize its features efficiently. Brand24's interface can be overwhelming for beginners due to the extensive data and metrics presented.
4. **Customization Options**: Sprout Social offers more customization options in terms of reporting and analytics, allowing users to generate detailed and tailored reports based on their specific needs. Brand24, on the other hand, has limited customization options in this aspect.
5. **Customer Support**: Sprout Social provides more comprehensive customer support options, including phone support, chat support, and dedicated account managers for higher-tier plans. Brand24's customer support is primarily limited to email and knowledge base resources.
6. **Integration Capabilities**: Sprout Social offers a wider range of integrations with other tools and platforms, allowing users to streamline their social media management workflows. Brand24 has fewer integration options available.

In Summary, Brand24 and Sprout Social differ in terms of pricing, social listening features, user interface, customization options, customer support, and integration capabilities.