ClickTale vs Optimimo

ClickTale vs Optimimo: What are the differences?

Developers describe ClickTale as "Visualize visitor's interactions". ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. On the other hand, Optimimo is detailed as "Real-time Mobile A/B Testing Platform". Optimimo provides flexible A/B testing and multivariate testing software that leverages segmentation by screen size, OS version, network connectivity, etc. This enables behavioral targeting on mobile, app usability testing etc. Also with features such as mobile Heatmaps, Navigation Flow Charts, Usability Surveys, Notification Popups, studying gyro movements of users and much more, you can be sure that all your conversion rate optimization requirements are fully covered by our product.

ClickTale belongs to "Heatmap Analytics" category of the tech stack, while Optimimo can be primarily classified under "Mobile A/B Testing".

Some of the features offered by ClickTale are:

• Visitor Recordings- Watch your visitor’s every mouse move, click and scroll to discover exactly how they use your site.
• Mouse Move Heatmaps- View where visitors move their mouse (strongly correlated with eye movements), an excellent method for analyzing site usability.
• Click Heatmaps- See everywhere your visitors click on the page, whether it's a link, image or text to track and optimize visitor behavior.

On the other hand, Optimimo provides the following key features:

• Easy Implementation- Easy to integrate SDK that takes you just 10 minutes to before you start testing
• Idea Factory- Run variety of A/B tests ranging from Icons to Landing page layouts. Get some crazy mobile testing ideas here
• Real-Time Metrics- View variation performance, click maps, path flows and conversions in real time.