Constant Contact vs Litmus: What are the differences?

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1. Pricing Model: Constant Contact offers tiered pricing plans based on the number of contacts you have, while Litmus provides customized pricing based on the specific features you need, making it more flexible for different budgets and requirements.

2. Features: Constant Contact primarily focuses on email marketing solutions, while Litmus offers a comprehensive email marketing platform along with additional tools for email testing, analytics, and design optimization, catering to a wider range of marketing needs.

3. Email Testing: Litmus specializes in email testing and rendering across various email clients and devices, providing detailed insights into how your emails will appear to recipients, ensuring a consistent user experience, whereas Constant Contact's testing features may be limited in comparison.

4. Integration: Constant Contact integrates with popular marketing platforms like Shopify, Facebook, and WordPress, enabling seamless data synchronization and workflow automation, while Litmus offers integrations with leading email service providers and analytics tools for a more streamlined marketing strategy.

5. Collaboration Tools: Litmus offers collaborative features such as email proofing and comment tracking, enhancing team communication and workflow efficiency, whereas Constant Contact may not provide the same level of collaboration functionality.

6. Customer Support: Constant Contact offers phone, chat, and email support along with a robust knowledge base, ensuring prompt assistance and resources for users, whereas Litmus provides dedicated account managers and personalized onboarding services, offering a more hands-on approach to customer support.

In Summary, Constant Contact and Litmus differ in their pricing models, features, email testing capabilities, integration options, collaboration tools, and customer support approaches, catering to different needs in the email marketing industry.