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Gupshup vs Twilio: What are the differences?
Introduction
Gupshup and Twilio are both communication platform-as-a-service (CPaaS) providers that enable developers to integrate messaging, voice, and video functionality into their applications. However, they differ in several key aspects, as outlined below.
Pricing Model: One of the main differences between Gupshup and Twilio is their pricing models. Gupshup follows a pay-as-you-go model, where users are charged based on the number of messages or calls made. In contrast, Twilio offers more flexible pricing options, including pay-as-you-go and pre-paid plans, as well as volume discounts for high usage.
Global Reach: Gupshup primarily focuses on the Indian market and has a strong presence in the region. They provide local connectivity and in-depth expertise in Indian regulatory requirements. On the other hand, Twilio has a global reach with coverage in over 180 countries and provides localized phone numbers and messaging capabilities across various regions.
API Features: While both Gupshup and Twilio provide similar API functionalities, Twilio offers a wider range of features and additional services. Twilio's API supports not only messaging and voice calls but also video calls, authentication, chat, and more. This broader set of capabilities can be advantageous for developers looking to incorporate a diverse range of communication features into their applications.
Platform Integrations: Gupshup and Twilio differ in terms of their integrations with other platforms and services. Twilio has extensive integrations with popular platforms such as Salesforce, Zendesk, and HubSpot, allowing developers to leverage Twilio's communication capabilities within these applications. Gupshup, on the other hand, has its own ecosystem of pre-built integrations with various messaging channels like WhatsApp, Facebook Messenger, and Google Business Messaging.
SMS and Voice Channel Reach: Gupshup has established connections with local telecommunication operators in India, enabling them to offer a wider reach and higher delivery rates for SMS and voice channels within the country. Twilio, being a global provider, offers a broader reach across multiple countries, making it suitable for applications with an international user base.
Developer Resources and Support: Twilio is known for its extensive developer resources, including comprehensive documentation, sample code libraries, and a vibrant developer community. They also provide prompt and reliable support through various channels. Gupshup, while offering developer resources and support, may have relatively fewer resources compared to Twilio, especially outside the Indian market.
In summary, Gupshup and Twilio differ in their pricing models, global reach, API features, platform integrations, SMS/voice channel reach, and developer resources/support.
Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!
if the inbound SMS are sales rep specific you could potentially have twilio fwd that msg to a google voice phone number which will in turn put an email in their inbox (so they're looking at 1 inbox instead of multiple places) Just an idea. Probably way off in left field compared to what you're thinking and I also invision. I'm not all familiar with MessageBird nor am I at all familiar w/ your data flow / business process. Would be happy to help brainstorm anytime! 10+ years experience on the sfdc platform
Check out Centro. We built this to solve this exact problem! We used tools like Twilio but wrapped it up in a application that runs on Slack.
Hello! We need to integrate an SMS gateway into our app for user phone verification. As we are just starting, we are searching for the most affordable/best price/performance option for SMS gateway to verify client phone numbers with the code, maybe you can suggest something between those two or maybe something else. We are planning to do business in Europe
Twilio documentation is very good and as a platform it just works. It's robust and reliable. We road-tested plivo and it wasn't anywhere near in terms of docs or support. In fact their support was terrible at replying to us. 48 hours to answer basic questions.
That's said, were also using sendgrid by twilio and that's not been pleasant . Their email builder appears to be react based but written by a team who don't understand react very well. That's a nightmare as yet
Twilio is the leader. Strong API, excellent documentation and reliable service. I suggest Nexmo since their API has smaller learning curve, offering better prices and also reliable solution. Also Nexmo offers more call per sec. 3 vs 2 and 2, out of the box. Good luck
Twilio might be not cheapest, but they have awesome documentation (a lot of examples), easy to use API and libraries. I think it's a very good product to start. If the bill will become too heavy, you can shop around for economical options.
stackshare doesn't seem to have this in the stack list yet, but in my experience Twillio is attractive. It's good for basics, their acquisition of SendGrid gives them a bit more market share.. They are stronger at marketing to those that benefit them. That said from my understanding SendGrid leases the networks, channels, and lines. While their interface is friendly, their pricing suited for lower volume, you want to look at what they are using via an API, a contract, etc. Is it a more friend UI to a combination of others. What redunancies do to they have, try their support. It's not that Twillio is bad, it's about the volume, the use case, the liabiitlies you might have to your end-users if Twillio isn't the right choice. Another option is Bandwidth. You ask for affordable, Twillio is an option, but front end costs v/s the costs of support you'll need to consider. Bandwidth has more reliability but requires more engineering and more skillset. Another option that is worth considering, not the most affordable, but https://www.zipwhip.com/ have perhaps options that might be higher and the cost is relative. Wight costs, of support costs of integration, cost of scale, costs of a volume..
Pros of Gupshup
- EZ point & click/template UI + dev tools2
- IDE2
- Easy1
Pros of Twilio
- Powerful, simple, and well documented api148
- RESTful API88
- Clear pricing66
- Great sms services61
- Low cost of entry58
- Global SMS Gateway29
- Good value14
- Cloud IVR12
- Simple11
- Extremely simple to integrate with rails11
- Great for startups6
- SMS5
- Great developer program3
- Hassle free3
- Text me the app pages2
- New Features constantly rolling out1
- Many deployment options, from build from scratch to buy1
- Easy integration1
- Two factor authentication1
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Cons of Gupshup
Cons of Twilio
- Predictable pricing4
- Expensive2
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