Mailjet vs SendGrid: What are the differences?

Introduction:

In this article, we will compare the key differences between Mailjet and SendGrid, two popular email service providers. Both Mailjet and SendGrid offer email delivery services and have various features and functionalities. However, there are several distinct differences between these two platforms that we will explore.

1. Pricing Structure: Mailjet and SendGrid have different pricing models. Mailjet offers both a free plan and paid plans that are based on the number of emails sent per month and additional features. SendGrid, on the other hand, offers a tiered pricing structure based on the number of emails sent per month, with different features available in each plan. This difference in pricing models may influence the cost-effectiveness for different users based on their specific needs.

2. User Interface: The user interfaces of Mailjet and SendGrid differ in terms of design and navigation. Mailjet provides a simple and intuitive interface that emphasizes ease of use. SendGrid, on the other hand, offers a more comprehensive and advanced interface with a range of features, which may be advantageous for users with more complex email marketing needs.

3. Email Templates: Mailjet and SendGrid have different approaches to email templates. Mailjet offers a drag-and-drop email builder, allowing users to create visually appealing templates without coding knowledge. SendGrid, on the other hand, offers a template language with a more technical approach, enabling users to customize email templates using HTML and CSS. The choice between these two approaches depends on the user's preference and level of technical expertise.

4. Email Deliverability: While both Mailjet and SendGrid prioritize email deliverability, they have different mechanisms in place. Mailjet uses a proprietary algorithm that monitors and optimizes email deliverability, taking into account factors such as sender reputation, content, and recipient engagement. SendGrid, on the other hand, utilizes email authentication protocols like SPF, DKIM, and DMARC to enhance email deliverability. The effectiveness of these mechanisms may vary depending on the specific requirements of the user.

5. Integration and APIs: Mailjet and SendGrid provide integration options and APIs to seamlessly connect with other platforms and services. However, the availability of integrations and APIs differs between the two platforms. Mailjet offers a range of native integrations and APIs for popular platforms like WordPress, Magento, and Microsoft Azure. SendGrid also offers various integrations and APIs but may have a wider range of options and compatibility with different platforms.

6. Customer Support: The level of customer support provided by Mailjet and SendGrid varies. Mailjet offers email support to all users, while paid plans receive priority support with faster response times. SendGrid provides 24/7 email and chat support to all users, with different levels of assistance available based on the plan selected. Depending on the user's requirements and preferences for customer support, this difference may be a deciding factor.

In summary, Mailjet and SendGrid differ in their pricing structure, user interface, email template options, email deliverability mechanisms, integration possibilities, and customer support offerings. Users should consider these key differences to choose the platform that aligns best with their specific requirements.