Matomo vs Piwik: What are the differences?

1. Name Change: Matomo was formerly known as Piwik before rebranding in 2018. Despite the name change, the core functionalities of the two platforms remain largely the same.

2. Open Source: While both Matomo and Piwik are open-source analytics platforms, Matomo emphasizes adherence to privacy regulations and data ownership more prominently than Piwik did.

3. Support and Updates: Matomo offers professional customer support and regular updates through a paid subscription model, while Piwik primarily relied on community support and contributions.

4. Enterprise Features: Matomo focuses heavily on providing features tailored for enterprise users, such as white-labeling, multi-user management, and custom report generation, making it more suitable for larger organizations.

5. User Interface: Matomo has undergone significant user interface improvements compared to Piwik, making it more user-friendly and visually appealing to users.

6. Integration Options: Matomo offers a wider range of integration options with various CMS platforms and e-commerce tools compared to Piwik, making it more versatile in connecting with different digital platforms.

In Summary, Matomo, formerly Piwik, offers enhanced enterprise features, professional support, a redesigned user interface, and wider integration options compared to its predecessor.