Mixpanel vs CleverTap

Overview

Mixpanel

Stacks7.0K

Followers3.7K

Votes438

CleverTap

Stacks92

Followers128

Votes25

CleverTap vs Mixpanel: What are the differences?

CleverTap: Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization. We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

CleverTap belongs to "Mobile Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by CleverTap are:

Funnels
Retention Cohorts
Attribution

On the other hand, Mixpanel provides the following key features:

Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Great real time analytics and engagement tool" is the top reason why over 3 developers like CleverTap, while over 141 developers mention "Great visualization ui" as the leading cause for choosing Mixpanel.

Stripe, Twitch, and Heroku are some of the popular companies that use Mixpanel, whereas CleverTap is used by CleverTap, Rapido, and Triporate. Mixpanel has a broader approval, being mentioned in 1835 company stacks & 192 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.

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Detailed Comparison

Mixpanel	CleverTap
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.	We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe	Funnels;Retention Cohorts;Attribution;App Uninstalls;Rich User Profiles;Push Notifications; In-App Notifications; Facebook Remarketing; Email Messages;Web Notifications;Triggered & Scheduled Campaigns;Clever Campaigns
Statistics
Stacks 7.0K	Stacks 92
Followers 3.7K	Followers 128
Votes 438	Votes 25
Pros & Cons
Pros 144 Great visualization ui 108 Easy integration 78 Great funnel funcionality 58 Free 22 A wide range of tools Cons 2 Paid plans can get expensive 2 Messaging (notification, email) features are weak 1 Limited dashboard capabilities	Pros 6 Great real time analytics and engagement tool 3 Custom events and profiles 3 Real-time insights and analytics 3 Cost effective 3 Powerful user segments Cons 1 Too expensive
Integrations
Happyfox Help Scout Zendesk Forest FullStory Segment Marketo Fivetran Intercom Meya	No integrations available

What are some alternatives to Mixpanel, CleverTap?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.