Delighted vs Refiner: What are the differences?

Introduction

Here, we will explore the key differences between Delighted and Refiner, two feedback and customer survey tools.

1. Target Audience: Delighted is geared towards customer-facing teams, such as customer success and support, for collecting real-time feedback and customer satisfaction metrics. On the other hand, Refiner caters more towards product and marketing teams, providing in-depth analytics and feedback on product features and marketing campaigns.

2. Survey Distribution Channels: Delighted primarily focuses on using email and SMS to distribute surveys to customers for collecting feedback. In contrast, Refiner offers more diverse survey distribution channels, including web-based surveys, in-app feedback forms, and social media integrations, providing a broader reach to collect data from various touchpoints.

3. Analytics and Reporting: Delighted provides robust analytics and reporting features, including NPS scores and customer sentiment analysis, allowing teams to track trends and monitor customer satisfaction over time. Refiner, on the other hand, emphasizes detailed analytics on product features and marketing campaigns, offering insights into feature adoption rates and campaign performance metrics.

4. Customization and Branding: While both Delighted and Refiner offer customization options for surveys, Refiner provides more extensive branding capabilities, allowing users to fully customize the look and feel of surveys to match their brand identity. Delighted, on the other hand, offers a more streamlined approach to customization.

5. Integration Capabilities: Refiner offers seamless integrations with popular tools such as Zapier, Segment, and Slack, making it easy to sync survey data with other platforms and workflows. Delighted also offers integrations with key platforms, but the range and depth of integrations provided by Refiner are more extensive.

6. Pricing Structure: Delighted follows a tiered pricing model based on the number of survey responses, making it suitable for businesses of all sizes. In contrast, Refiner offers a more flexible pricing structure with options for monthly subscriptions based on the features and functionalities needed, catering to specific budget and usage requirements.

In Summary, the key differences between Delighted and Refiner lie in their target audience, survey distribution channels, analytics and reporting capabilities, customization and branding features, integration capabilities, and pricing structures.