Delighted vs SurveyMonkey: What are the differences?

SurveyMonkey vs Delighted

SurveyMonkey and Delighted are both popular survey tools used by businesses to collect feedback from customers and employees. However, they have key differences that cater to different needs and preferences.

1. Target Audience: SurveyMonkey is a versatile survey tool suitable for large-scale surveys and statistical analysis, making it ideal for market research and academic studies. On the other hand, Delighted focuses on collecting qualitative feedback through Net Promoter Score (NPS) surveys, which is more focused on measuring customer loyalty and satisfaction for businesses.

2. Survey Types: SurveyMonkey offers a wide range of survey types including multiple choice, Likert scale, and open-ended questions, allowing for comprehensive data collection. Delighted, on the other hand, specializes in the NPS survey format, which consists of a single question assessing customer likelihood to recommend a product or service.

3. Integration and Customization: SurveyMonkey boasts a wide range of third-party integrations and advanced customization options, making it suitable for businesses with complex survey requirements. Delighted, while also offering integrations, is more straightforward in terms of customization, making it easy to set up and deploy surveys quickly.

4. Analytics and Reporting: SurveyMonkey provides robust analytics tools, allowing users to gain insights through data visualization and in-depth reporting capabilities. Delighted, while offering basic analytics features, focuses more on delivering actionable insights from NPS feedback to improve customer satisfaction and loyalty.

5. Survey Distribution: SurveyMonkey allows surveys to be distributed through various channels such as email, social media, and website embeds, providing flexibility in reaching a wider audience. Delighted, however, emphasizes in-app surveys and email distribution for NPS feedback, targeting users at key touchpoints in their customer journey.

6. Pricing Model: SurveyMonkey offers tiered pricing plans based on features and usage, making it suitable for businesses of all sizes. Delighted, on the other hand, offers a more simplified pricing model based on the number of surveys sent per month, appealing to businesses looking for a straightforward feedback solution.

In Summary, both SurveyMonkey and Delighted offer powerful survey tools, but their key differences lie in the target audience, survey types, integration, analytics, distribution channels, and pricing models they cater to.