ActiveCampaign vs Salesforce Marketing Cloud: What are the differences?
ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; Salesforce Marketing Cloud: A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
ActiveCampaign and Salesforce Marketing Cloud can be primarily classified as "Marketing Automation" tools.
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
On the other hand, Salesforce Marketing Cloud provides the following key features:
- Journey Builder
- Email Studio
- Salesforce DMP
According to the StackShare community, ActiveCampaign has a broader approval, being mentioned in 17 company stacks & 20 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.