ActiveCampaign vs Salesforce Marketing Cloud

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ActiveCampaign

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Salesforce Marketing Cloud

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ActiveCampaign vs Salesforce Marketing Cloud: What are the differences?

ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; Salesforce Marketing Cloud: A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

ActiveCampaign and Salesforce Marketing Cloud can be primarily classified as "Marketing Automation" tools.

Some of the features offered by ActiveCampaign are:

  • Contact management
  • Drag and Drop email designer
  • Conversations

On the other hand, Salesforce Marketing Cloud provides the following key features:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

According to the StackShare community, ActiveCampaign has a broader approval, being mentioned in 17 company stacks & 20 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.

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    What is ActiveCampaign?

    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

    What is Salesforce Marketing Cloud?

    Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use ActiveCampaign?
    What companies use Salesforce Marketing Cloud?
    See which teams inside your own company are using ActiveCampaign or Salesforce Marketing Cloud.
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    What tools integrate with ActiveCampaign?
    What tools integrate with Salesforce Marketing Cloud?

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    What are some alternatives to ActiveCampaign and Salesforce Marketing Cloud?
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    InfusionSoft
    It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
    ConvertKit
    It is a powerful new email service provider that provides Infusionsoft like automation capabilities without the Infusionsoft price
    HubSpot
    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
    GetResponse
    It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
    See all alternatives