Adobe Analytics vs Google Analytics

Get Advice Icon

Need advice about which tool to choose?Ask the StackShare community!

Adobe Analytics
Adobe Analytics

19
9
+ 1
0
Google Analytics
Google Analytics

78.7K
10.9K
+ 1
5K
Add tool

Adobe Analytics vs Google Analytics: What are the differences?

Adobe Analytics: A marketing analytics and reporting platform *. It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button; *Google Analytics:** Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Adobe Analytics and Google Analytics belong to "General Analytics" category of the tech stack.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Adobe Analytics, which is listed in 6 company stacks and 4 developer stacks.

- No public GitHub repository available -
- No public GitHub repository available -

What is Adobe Analytics?

It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Get Advice Icon

Need advice about which tool to choose?Ask the StackShare community!

Why do developers choose Adobe Analytics?
Why do developers choose Google Analytics?
    Be the first to leave a pro

    Sign up to add, upvote and see more prosMake informed product decisions

      Be the first to leave a con

      Sign up to add, upvote and see more consMake informed product decisions

      What companies use Adobe Analytics?
      What companies use Google Analytics?

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Adobe Analytics?
      What tools integrate with Google Analytics?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      What are some alternatives to Adobe Analytics and Google Analytics?
      Tableau
      Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
      Matomo
      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
      Piwik
      Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
      Clicky
      Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.
      Autotrack
      It provides default tracking for the interactions most people care about, and it provides several convenience features (e.g. declarative event tracking) to make it easier than ever to understand how people are interacting with your site.
      See all alternatives
      Decisions about Adobe Analytics and Google Analytics
      No stack decisions found
      Interest over time
      Reviews of Adobe Analytics and Google Analytics
      Avatar of IanEdington
      Business Analyst
      Review ofGoogle AnalyticsGoogle Analytics

      Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

      However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

      If you need something free this is definitely your best option.

      How developers use Adobe Analytics and Google Analytics
      Avatar of Lawrence Cheuk
      Lawrence Cheuk uses Google AnalyticsGoogle Analytics

      I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

      Avatar of shridhardalavi
      shridhardalavi uses Google AnalyticsGoogle Analytics

      Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

      Avatar of Tim Lucas
      Tim Lucas uses Google AnalyticsGoogle Analytics

      Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

      Avatar of datapile
      datapile uses Google AnalyticsGoogle Analytics

      We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

      Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

      Avatar of osu! Ripple
      osu! Ripple uses Google AnalyticsGoogle Analytics

      We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

      How much does Adobe Analytics cost?
      How much does Google Analytics cost?
      Pricing unavailable
      News about Adobe Analytics
      More news