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Ahrefs vs Google Analytics: What are the differences?

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Ahrefs and Google Analytics are both powerful tools used for website analysis and tracking metrics. While they serve similar purposes, there are key differences that set them apart. Below are six distinct differences between Ahrefs and Google Analytics.

  1. Data Sources: Ahrefs primarily focuses on SEO-related data, providing comprehensive insights into website rankings, backlinks, and keyword research. On the other hand, Google Analytics tracks website visitor behavior, traffic sources, and conversions, providing a wider range of data outside the scope of SEO.

  2. User Intent: Ahrefs is mainly designed for digital marketers, SEO professionals, and content creators to optimize their strategies based on competitive analysis, keyword research, and link building. Conversely, Google Analytics caters to a broader audience, including marketers, website administrators, and business owners, who are interested in understanding overall website performance and user behavior.

  3. Cost and Pricing Model: Ahrefs operates on a subscription-based pricing model, with different plans and access levels depending on the user's needs. In contrast, Google Analytics is a free tool provided by Google, offering a robust set of features without any direct cost. However, additional functionalities like Google Analytics 360 require a paid subscription.

  4. Real-Time Data: A notable difference between Ahrefs and Google Analytics is the availability of real-time data. Google Analytics offers real-time tracking, enabling users to monitor website activity as it happens. Ahrefs, on the other hand, provides data with a slight delay, usually within 24 to 48 hours.

  5. Competitive Analysis: Ahrefs specializes in competitive analysis, allowing users to gain insights into competitors' organic search traffic, top-performing content, and backlink profiles. In contrast, Google Analytics lacks the extensive competitive analysis features found in Ahrefs.

  6. Integration with Other Tools: Google Analytics seamlessly integrates with other Google tools, such as Google Ads, Google Search Console, and Google Data Studio, enabling a more holistic approach to website analytics and marketing campaigns. Ahrefs, while offering some integrations, does not have the same level of integration with various third-party tools as Google Analytics.

In summary, Ahrefs and Google Analytics differ in terms of data sources, user intent, pricing model, real-time data availability, competitive analysis features, and integration capabilities with other tools. While Ahrefs focuses on SEO-related data for digital marketers, Google Analytics provides a broader range of website analytics and tracking features for various stakeholders.

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Pros of Ahrefs
Pros of Google Analytics
    Be the first to leave a pro
    • 1.5K
      Free
    • 927
      Easy setup
    • 891
      Data visualization
    • 698
      Real-time stats
    • 406
      Comprehensive feature set
    • 182
      Goals tracking
    • 155
      Powerful funnel conversion reporting
    • 139
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 15
      Updated regulary
    • 8
      Interactive Documentation
    • 4
      Google play
    • 3
      Walkman music video playlist
    • 3
      Industry Standard
    • 3
      Advanced ecommerce
    • 2
      Irina
    • 2
      Easy to integrate
    • 2
      Financial Management Challenges -2015h
    • 2
      Medium / Channel data split
    • 2
      Lifesaver

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    Cons of Ahrefs
    Cons of Google Analytics
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      • 11
        Confusing UX/UI
      • 8
        Super complex
      • 6
        Very hard to build out funnels
      • 4
        Poor web performance metrics
      • 3
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box

      Sign up to add or upvote consMake informed product decisions

      What is Ahrefs?

      Tools to grow your search traffic, research your competitors and monitor your niche. It helps you learn why your competitors rank so high and what you need to do to outrank them.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

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      What companies use Ahrefs?
      What companies use Google Analytics?
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Ahrefs?
      What tools integrate with Google Analytics?

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      Blog Posts

      Jul 2 2019 at 9:34PM

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      What are some alternatives to Ahrefs and Google Analytics?
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