AT Internet vs Google Analytics: What are the differences?

Introduction AT Internet and Google Analytics are both web analytics tools that are used to collect and analyze data about website performance. However, there are several key differences between the two platforms that set them apart from each other.

1. Data Collection Methods: AT Internet and Google Analytics use different methods to collect data. AT Internet uses log file analysis, which involves analyzing the server log files to track user activity on the website. On the other hand, Google Analytics uses a JavaScript tracking code to collect data directly from the user's browser.

2. Real-time Tracking: One major difference between AT Internet and Google Analytics is the availability of real-time tracking. Google Analytics provides real-time tracking, allowing website owners to see live data about the number of active users on their site, their geographic location, and the pages they are currently viewing. AT Internet, however, does not offer real-time tracking.

3. Customization and Flexibility: Google Analytics offers a high level of customization and flexibility in terms of creating custom reports, goals, and segments. It provides a wide range of tools and features that allow users to tailor the analytics platform to their specific needs. AT Internet, on the other hand, may be less flexible and customizable compared to Google Analytics.

4. Data Ownership and Privacy: Another important difference between AT Internet and Google Analytics is data ownership and privacy. With Google Analytics, the data collected is stored on Google's servers, which may raise concerns about data ownership and privacy. AT Internet, on the other hand, offers on-premise deployment options, allowing users to have full control over their data and ensuring data privacy.

5. Learning Curve and Support: Google Analytics is widely used and has a large community of users, making it easier to find resources, tutorials, and support. It also offers a comprehensive help center and documentation for users. AT Internet, being a less popular platform, may have a steeper learning curve and limited resources for support.

6. Price and Licensing: Pricing and licensing models are also different between AT Internet and Google Analytics. Google Analytics offers a free version with basic features, as well as a premium version (Google Analytics 360) with advanced functionalities for enterprise users. AT Internet, however, offers different pricing plans based on the number of page views, with additional charges for access to specific features and modules.

In summary, AT Internet and Google Analytics differ in terms of data collection methods, real-time tracking, customization and flexibility, data ownership and privacy, learning curve and support, and pricing and licensing models.