CleverTap vs Google Analytics: What are the differences?
Developers describe CleverTap as "Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization". We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
CleverTap and Google Analytics are primarily classified as "Mobile Analytics" and "General Analytics" tools respectively.
Some of the features offered by CleverTap are:
- Retention Cohorts
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
"Great real time analytics and engagement tool" is the primary reason why developers consider CleverTap over the competitors, whereas "Free" was stated as the key factor in picking Google Analytics.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.