CleverTap vs Google Analytics: What are the differences?
Developers describe CleverTap as "Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization". We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
CleverTap and Google Analytics are primarily classified as "Mobile Analytics" and "General Analytics" tools respectively.
Some of the features offered by CleverTap are:
- Retention Cohorts
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
"Great real time analytics and engagement tool" is the primary reason why developers consider CleverTap over the competitors, whereas "Free" was stated as the key factor in picking Google Analytics.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.
What is CleverTap?
What is Google Analytics?
Want advice about which of these to choose?Ask the StackShare community!
What are the cons of using CleverTap?
What tools integrate with CleverTap?
Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.
However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html
If you need something free this is definitely your best option.
I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.
We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!