CleverTap vs Google Analytics

Need advice about which tool to choose?Ask the StackShare community!

CleverTap

72
101
+ 1
25
Google Analytics

111.2K
35.9K
+ 1
5K
Add tool

CleverTap vs Google Analytics: What are the differences?

Developers describe CleverTap as "Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization". We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

CleverTap and Google Analytics are primarily classified as "Mobile Analytics" and "General Analytics" tools respectively.

Some of the features offered by CleverTap are:

  • Funnels
  • Retention Cohorts
  • Attribution

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

"Great real time analytics and engagement tool" is the primary reason why developers consider CleverTap over the competitors, whereas "Free" was stated as the key factor in picking Google Analytics.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.

Get Advice from developers at your company using Private StackShare. Sign up for Private StackShare.
Learn More
Pros of CleverTap
Pros of Google Analytics
  • 6
    Great real time analytics and engagement tool
  • 3
    Powerful user segments
  • 3
    Custom events and profiles
  • 3
    Cost effective
  • 3
    Real-time insights and analytics
  • 3
    Beautiful inapp notifications
  • 2
    Free
  • 1
    40 Million Notification Per/Min
  • 1
    Good Analytical too
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate

Sign up to add or upvote prosMake informed product decisions

Cons of CleverTap
Cons of Google Analytics
  • 1
    Too expensive
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 4
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

Sign up to add or upvote consMake informed product decisions

What companies use CleverTap?
What companies use Google Analytics?
See which teams inside your own company are using CleverTap or Google Analytics.
Sign up for Private StackShareLearn More

Sign up to get full access to all the companiesMake informed product decisions

What tools integrate with CleverTap?
What tools integrate with Google Analytics?

Sign up to get full access to all the tool integrationsMake informed product decisions

What are some alternatives to CleverTap and Google Analytics?
Firebase
Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
WebEngage
WebEngage is a customer engagement Saas. It enables gathering of relevant customer data through feedback and survey. It also enables notification of services and discounts to the market. WebEngage offers solution for personalized real time marketing, customer insights, instantaneous feedback and personalized marketing
MoEngage
It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
See all alternatives