CleverTap vs Google Analytics

CleverTap
CleverTap

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Google Analytics

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CleverTap vs Google Analytics: What are the differences?

Developers describe CleverTap as "Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization". We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

CleverTap and Google Analytics are primarily classified as "Mobile Analytics" and "General Analytics" tools respectively.

Some of the features offered by CleverTap are:

  • Funnels
  • Retention Cohorts
  • Attribution

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

"Great real time analytics and engagement tool" is the primary reason why developers consider CleverTap over the competitors, whereas "Free" was stated as the key factor in picking Google Analytics.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.

- No public GitHub repository available -
- No public GitHub repository available -

What is CleverTap?

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Want advice about which of these to choose?Ask the StackShare community!

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    What are some alternatives to CleverTap and Google Analytics?
    Firebase
    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
    Mixpanel
    Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
    WebEngage
    WebEngage is a customer engagement Saas. It enables gathering of relevant customer data through feedback and survey. It also enables notification of services and discounts to the market. WebEngage offers solution for personalized real time marketing, customer insights, instantaneous feedback and personalized marketing
    Localytics
    Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
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    What tools integrate with CleverTap?
    What tools integrate with Google Analytics?
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      Interest over time
      Reviews of CleverTap and Google Analytics
      Avatar of IanEdington
      Business Analyst
      Review ofGoogle AnalyticsGoogle Analytics

      Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

      However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

      If you need something free this is definitely your best option.

      How developers use CleverTap and Google Analytics
      Avatar of Lawrence Cheuk
      Lawrence Cheuk uses Google AnalyticsGoogle Analytics

      I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

      Avatar of shridhardalavi
      shridhardalavi uses Google AnalyticsGoogle Analytics

      Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

      Avatar of Tim Lucas
      Tim Lucas uses Google AnalyticsGoogle Analytics

      Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

      Avatar of datapile
      datapile uses Google AnalyticsGoogle Analytics

      We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

      Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

      Avatar of osu! Ripple
      osu! Ripple uses Google AnalyticsGoogle Analytics

      We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

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