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CleverTap

92
127
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25
Mixpanel

7.1K
3.7K
+ 1
438
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CleverTap vs Mixpanel: What are the differences?

CleverTap: Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization. We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

CleverTap belongs to "Mobile Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by CleverTap are:

  • Funnels
  • Retention Cohorts
  • Attribution

On the other hand, Mixpanel provides the following key features:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Great real time analytics and engagement tool" is the top reason why over 3 developers like CleverTap, while over 141 developers mention "Great visualization ui" as the leading cause for choosing Mixpanel.

Stripe, Twitch, and Heroku are some of the popular companies that use Mixpanel, whereas CleverTap is used by CleverTap, Rapido, and Triporate. Mixpanel has a broader approval, being mentioned in 1835 company stacks & 192 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.

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Pros of CleverTap
Pros of Mixpanel
  • 6
    Great real time analytics and engagement tool
  • 3
    Powerful user segments
  • 3
    Real-time insights and analytics
  • 3
    Beautiful inapp notifications
  • 3
    Custom events and profiles
  • 3
    Cost effective
  • 2
    Free
  • 1
    40 Million Notification Per/Min
  • 1
    Good Analytical too
  • 144
    Great visualization ui
  • 108
    Easy integration
  • 78
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 2
    Nice reporting

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Cons of CleverTap
Cons of Mixpanel
  • 1
    Too expensive
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive
  • 1
    Limited dashboard capabilities

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What is CleverTap?

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

What is Mixpanel?

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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What companies use CleverTap?
What companies use Mixpanel?
See which teams inside your own company are using CleverTap or Mixpanel.
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What tools integrate with CleverTap?
What tools integrate with Mixpanel?

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Blog Posts

Jul 2 2019 at 9:34PM

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What are some alternatives to CleverTap and Mixpanel?
Firebase
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Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
WebEngage
WebEngage is a customer engagement Saas. It enables gathering of relevant customer data through feedback and survey. It also enables notification of services and discounts to the market. WebEngage offers solution for personalized real time marketing, customer insights, instantaneous feedback and personalized marketing
MoEngage
It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
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