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CleverTap vs Mixpanel: What are the differences?
CleverTap: Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization. We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
CleverTap belongs to "Mobile Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".
Some of the features offered by CleverTap are:
- Funnels
- Retention Cohorts
- Attribution
On the other hand, Mixpanel provides the following key features:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
"Great real time analytics and engagement tool" is the top reason why over 3 developers like CleverTap, while over 141 developers mention "Great visualization ui" as the leading cause for choosing Mixpanel.
Stripe, Twitch, and Heroku are some of the popular companies that use Mixpanel, whereas CleverTap is used by CleverTap, Rapido, and Triporate. Mixpanel has a broader approval, being mentioned in 1835 company stacks & 192 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.
Pros of CleverTap
- Great real time analytics and engagement tool6
- Powerful user segments3
- Real-time insights and analytics3
- Beautiful inapp notifications3
- Custom events and profiles3
- Cost effective3
- Free2
- 40 Million Notification Per/Min1
- Good Analytical too1
Pros of Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality78
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
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Cons of CleverTap
- Too expensive1
Cons of Mixpanel
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1